List of Articles Purchase Decision

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  1 - The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
  A. Kumar H. K. Dangi A. Vohra
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  2 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
  Razia Azodi Fazlollah Kazemi
  The purpose of this study was to investigate the effect of Merchandising (Marketing) on customers' satisfaction and purchasing decisions in chain stores in Shiraz. The current research is applied in terms of target and in terms of collecting causal research information More

  The purpose of this study was to investigate the effect of Merchandising (Marketing) on customers' satisfaction and purchasing decisions in chain stores in Shiraz. The current research is applied in terms of target and in terms of collecting causal research information. In this study, using a field research method and using a standardized questionnaire for collecting data. The statistical population is all customers of chain stores in Shiraz. In this study, a one-stage cluster sampling method was used. A sample of 385 questionnaires was used for this research. The reliability of the questionnaire was confirmed by Cronbach's alpha and the validity of the questionnaire was confirmed by a number of experts from the statistical community and marketing professors. The findings of the research indicate that Merchandising has a positive effect on customer satisfaction and the positive effect of customer satisfaction on customer purchasing decision. Merchandising also has a positive and significant effect on customer purchasing decisions with the mediating role of customer satisfaction. Manuscript profile
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  3 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
  Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami
  Consumer behavior analysis, market conditions and corporate profits have been considered in recent years. Creating value for customers and helping them decide how to buy them is one of the important issues that matters in marketing science. The purpose of this research More

  Consumer behavior analysis, market conditions and corporate profits have been considered in recent years. Creating value for customers and helping them decide how to buy them is one of the important issues that matters in marketing science. The purpose of this research is to develop the conceptual model of decision making to purchase by explaining the role of brand prominence and identifying its dimensions with a combination (qualitative - quantitative) approach. Then a comparative study is conducted on Iranian and foreign home appliance brands. In the qualitative stage, the grounded theory method was used in modeling the data. Data were collected using a standard questionnaire derived from previous research and analyzed by Factor Analysis with SmartPLS3 software. 450 questionnaires were distributed randomly among customers of Iranian home appliance brands Snowa and LG. 396 questionnaires were analyzed for Snowa and 434 questionnaires for the LG. The results showed that brand quality, brand awareness, price and brand image have a significant effect on brand prominence. But brand association not significant effect on prominence. The results also showed a significant impact of brand quality, brand awareness, pricing and brand association on brand prominence of LG's home appliances, and showed that the brand image had no significant effect on the brand prominence. Also, the brand prominence has an impact on the purchase decision of LG and Snowa brand. Manuscript profile
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  4 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
  Consumer behavior involves many activities. Each consumer has thoughts, feelings, plans, decisions and purchases. An observer who looks only at the act of purchase is likely to miss many of the relevant activities. Marketers should find how consumers can gather informa More

  Consumer behavior involves many activities. Each consumer has thoughts, feelings, plans, decisions and purchases. An observer who looks only at the act of purchase is likely to miss many of the relevant activities. Marketers should find how consumers can gather information about different choices and how they apply such information in selecting competitor’s products, how consumers decide to purchase and why the purchase process and purchase reasons of different consumers are varied. Relative information about consumer’s behavior will be used in predicting and recognizing their activities in the market. Therefore, it is necessary to have complete information about factors affected on buyer’s behavior and their relation with purchase decision. The present research aimed at evaluation of the effect of country-of-origin image, product knowledge and product involvement on consumer purchase decisions. The research model is based on the research model of Lin and Chen 2006 and the main variables were the followings: Country-of-origin Image Product knowledge Product Involvement Consumer Purchase Decisions Information Search Intention  Purchase Intention Samples were collected from the students of the Islamic Azad University (Tehran Science and Research Branch) and the selective product was cell phone. Sample size was 379 respondents and multiple regression analysis was used to test 9 hypotheses. The result showed that the country of origin image, product knowledge and product involvement all have a significantly positive effect on consumer purchase decision. Manuscript profile
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  5 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
  The consumer culture in has evolved into one of the most powerful ingredients shaping individuals and societies in the modern world. Furthermore, Consumer operate in a dynamic and ever-changing environment, which in itself demands a re-examination of their behavioral in More

  The consumer culture in has evolved into one of the most powerful ingredients shaping individuals and societies in the modern world. Furthermore, Consumer operate in a dynamic and ever-changing environment, which in itself demands a re-examination of their behavioral intentions and purchase decision influences from time to time. This study looks in to how contextual factors vis-à-vis loyalty and switching impact consumer purchase intentions. The statistical universe in this research includes students of Faculties of Islamic Azad University-Central Tehran Branch. (380 members select to form the statistical sample) The research method is Descriptive one .In order to gather data a questionnaire has been used. Content validity is used for testing validity of the question and Cronbach alpha method is used for reliability of questions. The analysis of results is done  with Structural Equation Model (SEM).  Study findings indicated that contextual factors substantially influence brand loyalty and consumer’s purchase decisions. But contrary to the expectation, the impact of contextual factors on brand switching was not significant. Moreover, a significantly positive relationship between brand loyalty Criteria and purchase decision was found. It is likewise between brand switching and purchase decision. The findings of this study highlight the importance of testing complex associations via holistic frameworks such as one presented in this study. These concepts provide useful insights for researchers and managers. Manuscript profile
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  6 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
  Seyyed Reza Jalalzadeh Amir Momeni
  10.30495/jsm.2023.1989947.1837
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  7 - The Role of Pink Marketing Mixed Elements in Women's Cosmetic Purchase Decision
  Ghasem Zarei Vahideh Ebrahimi Kharajo
  The aim of the present study was to investigate the role of mixed elements of pink marketing in the purchase decision of women's cosmetics. The research population included all Iranian women who buy cosmetics. The research sample was female customers of online cosmetics More

  The aim of the present study was to investigate the role of mixed elements of pink marketing in the purchase decision of women's cosmetics. The research population included all Iranian women who buy cosmetics. The research sample was female customers of online cosmetics stores. The research method was descriptive-analytical. Library method was used to collect data. After studying and reviewing the findings, the results indicated that pink marketing was an activity that was done either for or by women and it included a group of activities called marketing mix elements, which were formulated according to the needs, desires and psychology of women to influence women's attitudes and behaviors. Pink marketing was very important for the organizations that use it. Because it had an impact on the purchasing decisions of women who constituted a huge group of buyers. Pink marketing was not only limited to women as customers, but also to them as marketers when they influence the purchasing decisions of customers. Pink marketing was not limited to the use of pink in products, but included any product directed at women and could be any other color. Also, one of the most basic mixed components of the pink marketing that affected women's purchase decisions were direct, indirect and electronic distribution channels and sites. Advertisements also affected women because in pink advertisements attention was paid to the women emotional aspect and feelings. Pink price and pink distribution of products at the right time and place were among the factors that influenced women. Manuscript profile
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  8 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material)
  Kamal Ghalandari Kambiz Heidarzadeh Hanzaee
  By creating compelling online virtual experiences with products, advertisers can potentially enhance information value of the provided product, encourage consumers for an active shopping experience, increase number of visitors for a site through unique and repeat traffi More

  By creating compelling online virtual experiences with products, advertisers can potentially enhance information value of the provided product, encourage consumers for an active shopping experience, increase number of visitors for a site through unique and repeat traffic and ultimately create a competitive online advantage. Therefore, it seems necessary developing knowledge moving toward online multi-sensory experiences due to progress of developing computer technology. So aim of this study is to develop knowledge about virtual experience of consumers by testing the relationship between three-dimensional advertising and purchase decision, by considering the intermediary role of presenting on geometric and material products. There were conducted independent sample t-tests to test the hypothesis, in order to compare average differences between three-dimensional and two-dimensional terms for each dependent variable. Eventually, results of two separate in vitro studies show that three-dimensional advertising is more coordinately able to enhance presence sense than two-dimensional advertising. They will affect on aspects of purchase decision by varying degrees including product knowledge, attitude to brand and purchase intent of consumers. In addition, such a virtual experience can transform experience features to search ones; thereby, it reduces the perceived risk before purchasing in e-commerce. Manuscript profile
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  9 - Identifying and ranking the impact of lifestyle variables and behavioral indicators on purchase decisions and mental conflicts after purchase - case study: young women with financial resources and high income in Tehran city.
  seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi
  10.30495/fed.2023.700130
  AbstractPurpose: The main purpose of the research is to Identifying and ranking the impact of lifestyle variables and behavioral indicators on purchase decisions and mental conflicts after purchase - case study: young women with financial resources and high income in Te More

  AbstractPurpose: The main purpose of the research is to Identifying and ranking the impact of lifestyle variables and behavioral indicators on purchase decisions and mental conflicts after purchase - case study: young women with financial resources and high income in Tehran city..Research method: 10 variables. A behavior was identified through the Delphi group. The research is descriptive-survey in terms of method, practical in terms of purpose, the method of collecting data in the field through a questionnaire with a Likert scale and validity and reliability has been confirmed. The statistical sample size was determined to be 384 people.Findings: After analyzing the data, all the hypotheses were confirmed and in the following order, they had the greatest impact on women's purchase decisions: self-deceiving behavior styles (1) successful people (2). herd behavior (3), aura effect (4), sophistry of gamblers (5), gap (6), idealism (7), realism (8), anchoring (9), projection (10) ).Conclusion: The results show that the decisions made based on behavioral variables have more satisfaction and cognitive inconsistency, mental conflict and psychological tension after purchase. Manuscript profile
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  10 - Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city
  Seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi
  Today, numerous researches in the world have shown that in order to investigate the behavior of consumers and their purchase decisions in the markets, their lifestyles and the type of purchase decision of each style should be taken into consideration. And also researche More

  Today, numerous researches in the world have shown that in order to investigate the behavior of consumers and their purchase decisions in the markets, their lifestyles and the type of purchase decision of each style should be taken into consideration. And also researches in the world show that among the behavioral factors, lifestyle is a very important factor for knowing and recognizing the behavioral tendencies of each person due to its constant and unique nature and can provide better knowledge and information to the buyers. Each consumer makes a purchase decision according to their lifestyle, and one of the effective styles in making purchase decisions is the Vals lifestyle, which can determine the situation of buyers according to two behavioral factors and financial resources. up and down), specify. And based on that, he proceeded to cluster the target markets. Therefore, the aim of this article is to present a comprehensive model based on the influence of behavioral indicators of Vals lifestyles on shopping decision making styles Manuscript profile