List of Articles ‏ Digital‏ Marketing

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  1 - Designing a digital marketing model in new businesses based on the needs of the retail market
  Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi
  10.30495/jmfr.2022.66347.2654
• Open Access Article
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  2 - Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era
  Ziba Hosseini Alireza Rousta Farzad Asayesh Nader Gharibnavaz
  10.30495/ijpa.2022.66523.10852
• Open Access Article
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  3 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
  Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen Khunsiavash
• Open Access Article
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  4 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
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  5 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
  MAYA mojarradardakani
• Open Access Article
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  6 - Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
  saeed aghasi
• Open Access Article
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  7 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
  Mostafa Hosseinzadeh Shadan Vahabzadeh Munshi Hamed Abbasi Nami Hormoz Mehrani Abolfazl Shahrabadi
  10.30495/fed.2023.698846
• Open Access Article
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  8 - Presenting the digital marketing development model in the trade-business sector based on the analysis of obstacles and inhibiting factors of industrial companies
  Mahmoud Maleki Vir majid fattahi Reza Uosefi Saeidabadi
• Open Access Article
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  9 - Digital‏ Marketing‏ Model‏ in‏ Small‏ and‏ Medium‏ Industries‏ in‏ Iran‏ by‏ the‏ Meta-Synthesis‏ Method
  Leila Beigloo حکیمه نیکی Nasrin Jazani Mahmood Alborzi
• Open Access Article
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  10 - Providing a model for aligning organizational strategies with digital developments in the petrochemical industry
  abdolasoul galegirizadeh mohammadali keramati Safiyeh Mehrinejhad Hossein Moeinzad
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  11 - Investigating the effective factors on agile digital marketing in the banking industry using cognitive mapping
  jalal salehi Ali Hoseinzadeh hadi bastam
  10.30495/jom.2023.699423
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  12 - Providing a framework for customer knowledge management with a digital marketing approach in the banking system emphasis on customer satisfaction
  Mahmoud Jafari Dehkordi Mahmood Ahmadi Sharif Mehran Keshtkar Haranki
• Open Access Article
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  13 - Investigating the impact of the Covid-19 pandemic and the intensity of competition on business performance with the mediating role of digital marketing
  kamran yeganegi sina shahreza gamasaee
• Open Access Article
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  14 - A Personalized Digital Marketing Model for Customers Through a Recommendation Engine with a Thematic Analysis Approach
  Mohamad Javad Piran Reza Radfar Sina Nematizadeh Mohammad Ali Afshar Kazemi