List of Articles کیفیت ادراک شده Open Access Article Abstract Page Full-Text 1 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک) محمد علی عبدالوند پیمان غفاری آشتیانی Open Access Article Abstract Page Full-Text 2 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol Hajieh Rajabi Farjad Iman Ghasemi Hamedani Open Access Article Abstract Page Full-Text 3 - 0 امین مظفری Open Access Article Abstract Page Full-Text 4 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) hosein vazifehdust behrooz gholipoor hamed abbasi Open Access Article Abstract Page Full-Text 5 - Studying the effect of perceived e-service quality and perceived security on brand equity Mohsen Khunsiavash elika amirasl Majid Mohamadipour Open Access Article Abstract Page Full-Text 6 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi Open Access Article Abstract Page Full-Text 7 - Changes in Consumer Behavior in the Wake of Sanctions P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba Open Access Article Abstract Page Full-Text 8 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi H. Vazifehdoust V. R. Mirabi M. Mohammadi Open Access Article Abstract Page Full-Text 9 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model) M. Mohamadian R. Shafiha Open Access Article Abstract Page Full-Text 10 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 11 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity M. Mahmoudi Maymand A. Harandi Open Access Article Abstract Page Full-Text 12 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City) mohammad rahimi Mohammad Alizadeh 10.30495/jisds.2007.21260 Open Access Article Abstract Page Full-Text 13 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City) محمد علیزاده محمد رحیمی سعیده اسماعیلی سونیا ازهری Open Access Article Abstract Page Full-Text 14 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city) jafar bahari shahla bahari مرجان بذله hamed bahari Open Access Article Abstract Page Full-Text 15 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA) Aliakbar Shahri Mejarshin Alireza Rousta Abdullah Naami Open Access Article Abstract Page Full-Text 16 - On the relative efficiency in general network structures Fatemeh Boloori Jafar Pourmahmoud Open Access Article Abstract Page Full-Text 17 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University) Mahdi Ghasemi Mirzaei Morteza Mousakhani Open Access Article Abstract Page Full-Text 18 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz) jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 19 - ارزیابی تاثیر کیفیت درک شده از خدمات بانکداری الکترونیک بر رضایت و تعهد مشتریان بانک صادرات استان تهران شادان وهاب زاده سانیا محمودکلائی Open Access Article Abstract Page Full-Text 20 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 21 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan) fg ghm mohammad azim khodayari Open Access Article Abstract Page Full-Text 22 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله 10.30495/jmemiau.2022.576451.1140 Open Access Article Abstract Page Full-Text 23 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان محمد طالقانی فروزش فلاح حسن پور Open Access Article Abstract Page Full-Text 24 - Evaluate the effect of marketing mix on the perceived value, destination image and loyalty of Tourists (Case Study: Khalkhal City) nasrollah molaeihashjin saeideh esmaili mohammad alizadeh samaneh eskandari Open Access Article Abstract Page Full-Text 25 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content. Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh Open Access Article Abstract Page Full-Text 26 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan) roghayyeh khorrami hossein boodaghi Open Access Article Abstract Page Full-Text 27 - تأثیر تصویر ذهنی گردشگران بر ارزش ادراک شده از شهرهای ساحلی دریای خزر با تاکید بر نقش واسط کیفیت عوامل ادراک شده مصطفی کاظمی سمیرا پور فاطمه سادات سعادت‌یار فاطمه بیطرف
