-
Open Access Article
1 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira paliThe scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corpo MoreThe scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corporate identity and brand trust. Its statistical population includes all customers of Samsung in Tehran, from which 384 people were selected by non-probability sampling method. The data of this study were collected through the questionnaire of Javed et al. (2019). The validity of the questionnaire was confirmed by its visual and content methods and its reliability was confirmed by Cronbach's alpha. SPSS and LISREL software were used in data analysis. The findings showed that ethical perceptions on the intention to buy with the role of consumer identity from the organization and trust in brands are significant. Consumer–corporate identification and brand trust are significant on the purchase intentions. The effect of ethical perception on consumer–corporate identification and brand trust was significantly adjusted by gender, customer age, education and location. Manuscript profile -
Open Access Article
2 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
beyza ghasemi mehd Rouholamini Ali sorayaeiThe purpose of the current is research Designing a retail space model and self-concept, customer consumerism with a Grounded theory approach And research is inductive in nature and qualitative in method And the data collection tool is a semi-structured interview And the MoreThe purpose of the current is research Designing a retail space model and self-concept, customer consumerism with a Grounded theory approach And research is inductive in nature and qualitative in method And the data collection tool is a semi-structured interview And the researchers used a set of non-probabilistic purposive sampling methods to select the sample And data collection continued to the stage of theoretical saturation And 14 interviews with experts and university professors and experienced managers in the field of management were conducted And the approach used in the research is grounded Theory technique and Coding done in 3 stages of open coding, axial coding and selective coding In open coding, the categories and concepts extracted from the interviews were listed And similar categories were grouped into main categories And in the axial coding of the extracted categories With the axes of causal factors, the contexts of strategies and intervening measures, facilitators and deterrents and outcomes were analyzed and In selective coding, the type of relationships between criteria and sub-criteria was presented in the form of a grounded theory paradigm and Max QDA software was used to analyze the data. The results show that in the causal factors of the design of the external area in the central factors of the interior environment of the store In the factors background, Individual demographic psychological and social cultural characteristics of the customer In strategies, management factors of store products and support activities Facilitating and inhibiting factors were identified in the interferer and customer consequences and store consequences were identified in the consequence factors. Manuscript profile -
Open Access Article
3 - بررسی و تحلیل تأثیر مجتمعهای تجاری بر گسترش مصرفگرایی در کلانشهرتبریز
مسعود حسن نژاد امجدی محمدرضا پورمحمدی نادر زالی -
Open Access Article
4 - Phenomenology of cultural barriers to development in Zanjan
Leila Naderloo Robabeh Pourjabali Mahbooe BabaeiThe main purpose of this research is to study, understand and conceptualize the concept of development culture and barriers to development in Zanjan, which in terms of the purpose of applied research and in terms of method, qualitative research with a phenomenological a MoreThe main purpose of this research is to study, understand and conceptualize the concept of development culture and barriers to development in Zanjan, which in terms of the purpose of applied research and in terms of method, qualitative research with a phenomenological approach. The data collection tool is a semi-structured interview. The average duration of each interview was 30 to 60 minutes. Klaizi analysis method was used to analyze the data. The results showed that the spread of globalization and the advancement of technology and the culture of misuse of development tools such as the Internet, satellite, cyberspace, etc., has shaken the foundation of families, tendency to individualism and negative utilitarianism, as well as the opposition between tradition and modernity, extreme prejudice. Severe prejudice, from alienation and consumerism, the occurrence of cultural changes to cultural development, Lack of social demands, lack of attention to legalism and correct social behavior, failure to realize social, cultural, symbolic, human, economic, political and ... Capital renaissance , Other cultural barriers to development were developed from the results of the study.the Conflict of interest Manuscript profile -
Open Access Article
5 - Communication and social factors affecting the consumption of smuggled cosmetics and health products (Case study: citizens over 15 years of age in West Azerbaijan province)
Mina Abdolalizadeh Torkamani Bita Shahmansoory Robabeh PourjebeliThe spread of consumption in the world today has gone so far that today it is considered an indicator of lifestyle and even some consider modern life without consumption meaningless. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province MoreThe spread of consumption in the world today has gone so far that today it is considered an indicator of lifestyle and even some consider modern life without consumption meaningless. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communication and social determinants affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated. The research method is survey and the statistical population includes citizens over 15 years of age in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data were collected using a questionnaire and analyzed by SPSS and Lisrel software. The results showed that the consumption of smuggled health and beauty products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyzes in the quantitative phase of the research showed that the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of use of internal media (in a negative direction), rate of use of external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and cosmetics. Explain that the impact of foreign and virtual media is greater than other variables. Manuscript profile -
Open Access Article
6 - Analytical study of civic ethics in modern world (With an emphasis on critical and postmodern sociologists’ ideas).
Samad Sabagh Firouz Rad Mitra RahnamayanThis article is an analytical study of civic ethics in the modern world with an emphasis on Frankfort school and postmodern sociologists’ ideas. In order to achieve the vision of these thinkers, some works of them were referenced as: Adorno, Horkheimer, Markus, Ha MoreThis article is an analytical study of civic ethics in the modern world with an emphasis on Frankfort school and postmodern sociologists’ ideas. In order to achieve the vision of these thinkers, some works of them were referenced as: Adorno, Horkheimer, Markus, Habermas, Baudrillard, Leotard, and Derrida. This qualitative research which is based on an interpretive-comprehensive approach studies these ideas interpretatively and critically.The results show that, there are similarities and differences in the sociologists’ ideas. Based on the consensus of scholars, it is possible to trace the general picture of the state of civic ethics in modern world. This picture implies the existence of problems and crises in human social life in modern societies. Manuscript profile -
Open Access Article
7 - .
اسدالله نقدی ثریا معمار maryam dastani -
Open Access Article
8 - بررسی و تحلیل تأثیر مجتمعهای تجاری بر گسترش مصرفگرایی در کلانشهرتبریز
مسعود حسن نژاد امجدی محمدرضا پورمحمدی نادر زالی -
Open Access Article
9 - اثر ویژگی های جمعیّت شناختی و سبک زندگی بر پذیرش نوآوری محصولات جدید
نرگس دل افروز محمد طالقانی حدیثه سلطانی