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Open Access Article
1 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvarObjectivesThe purpose of this research is to investigate the effect of customer participation in product design on business performance in Majid brand sports products. MethodologyThe present research method is a combination of library and survey method. In terms of prac MoreObjectivesThe purpose of this research is to investigate the effect of customer participation in product design on business performance in Majid brand sports products. MethodologyThe present research method is a combination of library and survey method. In terms of practical purpose, it is cross-sectional in terms of time, quantitative in terms of nature and strategy, and survey in terms of implementation process. The statistical population of this research includes the customers of Majid brand sports products, and because of their unlimited number, a simple random sampling method was used and the number of sample members was 384. The data collection tool is a questionnaire. The normality of the research variables was checked with the Kolmogorov Smirnov test, and descriptive statistics methods were used to describe the data, and inferential statistics and structural equation modeling were used to test the hypotheses.FindingsThe findings indicate the confirmation of the main hypothesis and five sub-hypotheses proposed in this research, and the values obtained from the critical ratio for all hypotheses are greater than the value of 2.58, which shows that the hypotheses are significant at the 1% error level.ConclusionsThe results showed customer participation in product design through components such as; Generous participation, fair participation, truthful participation, trusting participation, and aspirational participation affect business performance. Manuscript profile -
Open Access Article
2 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordiObjectivesMethodologyFindingConclusionsObjectivesMethodologyFindingConclusions Manuscript profile -
Open Access Article
3 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa AnguriObjectives: Brand as the most valuable intangible asset of any company has a vital role in its success and efficient communication with customers because of its excellent benefits. So the creation and maintenance of appropriate situati MoreObjectives: Brand as the most valuable intangible asset of any company has a vital role in its success and efficient communication with customers because of its excellent benefits. So the creation and maintenance of appropriate situations in customers’ minds to affect their decision-making and purchase intention is one of the companies’ goals and priorities. The purpose of this study was to analyze the effects of brand equity on perceived value and the repurchase intention among Majid Brand sports goods customers in Tabriz City. Methodology: The current study, due to the nature and content of the work is descriptive - survey type. 366 of Majid Sports goods customers voluntarily filled out the Yoo and Donthu brand equity questionnaire (2001), the Eggert and Ulaga perceived value questionnaire (2000), and the Park et al (2008) repurchase intention questionnaire. for data analysis used Structural Equation Modeling (SEM). Results: The results showed that brand equity has a significant positive effect on perceived value (β = 0.86, t=11.01), and the repurchase intention (β = 0.66, t=6.37) among customers of Majid Sport goods. In conclusion, the results showed that the theoretical model is supported by obtained sample data and so, the specified model has a good fit (RMSEA = 0.047 and χ2/df = 1.75) with this research data. Conclusions: It can be said that the manufacturers of sports products can increase the intention to repay due to prioritization of the brand and the creation of brand awareness and self-confidence in customers. Manuscript profile -
Open Access Article
4 - Analysis of factors affecting the improvement of the competitive power of sports production companies
amirreza shirvani Hassan Fahim Devin Hossein Peymanizad Mohammad Reza Esmaeilzadeh GhandehariCompetitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current researc MoreCompetitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current research was applied research in terms of purpose, mixed type in terms of data search, and exploratory in terms of data analysis method. The statistical population of the research was professors of sports management, owners of companies producing sports products, experts in the field of export and import of sports products, specialists in the field of sports marketing and managers of companies producing sports products. First, the identification of internal and external strategic indicators effective on improving the competitive power of the country's sports product manufacturing companies was done using the data theory of the foundation and Glazer's approach, and in the next step, the factors were prioritized using the Dimtel-Fuzzy method. The sampling method was purposeful in both qualitative and quantitative sections. The findings of the research showed that the effective factors on improving the competitive power of sports production companies were placed in two categories of internal and external indicators. Also, the findings of the Dmitel Fazi test showed that, in order of priority, 5 concepts of legal and protective factors, structure and management, market control, supply and design, and commercial and international issues as effective factors and 4 concepts of customer and consumer factors, marketing, Product improvement and service improvement were classified as effective factors Manuscript profile -
Open Access Article
5 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
HamidReza Nikoabadi Rasool Nazari Elham MoshkelgoshaThe purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of MoreThe purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of research type, a descriptive survey is carried out. The statistical population of this study includes sales and marketing managers and exhibitors of sporting goods companies participating in Isfahan Sport Exhibitions. 320 exhibitors were selected by judgmental sampling. A final total of 310 exhibitors completed the questionnaires. Data were collected using questionnaire of Alipour et al (2017) Cronbach's alpha reliability was 0.86. Data analysis using structural equation modeling with Smart PLS and SPSS software. The results of this research showed that “staff training” was considered as the most important parameters influencing the exhibition-based processes. In addition, it was found that the ongoing processes on the exhibition site have significantly positive effects on the selling and no selling objectives of the firms. At the end, this research has proposed suitable solutions on how to effectively and optimally use the affective factors on those processes and its effectiveness on achieving sports products exhibition goals in the business. Given the impact of information gathering on post-exhibition sports processes, it is suggested that corporate and organization officials categorize this information. Manuscript profile -
Open Access Article
6 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf EidghahiThe purpose of this study was to investigate the loyalty strategies and Word of Mouth Communication of sports product customers (Adidas) in Iraq. The research method was applied with a descriptive purpose and descriptive-correlational manner. The statistical population MoreThe purpose of this study was to investigate the loyalty strategies and Word of Mouth Communication of sports product customers (Adidas) in Iraq. The research method was applied with a descriptive purpose and descriptive-correlational manner. The statistical population of the study was the customers of Adidas brand sports products in Iraq, which was unknown to the researcher. The sample size was 384 based on Cochran's formula for unknown communities. The sampling method was available non-randomly. The research tool was the standard questionnaire of Alguacil et al. (2021). To evaluate the instrument's validity, content validity (approval of professors and experts) and structure (factor loads) were used. Cronbach's alpha and combined reliability were used for instrument reliability, and finally, the validity and reliability of the instrument were confirmed. Structural equation modeling was used to analyze the data using smart pls software. The results showed that loyalty strategies (credibility, trust, attitude, and homogeneity) affect the loyalty and Word of Mouth communication of Adidas brand sports products in Iraqi customers. The effect of loyalty on customers' Word of Mouth communication was even confirmed. Manuscript profile -
Open Access Article
7 - Prioritize the factors affecting the ambiguous marketing
reza arian shakib seyed nemat khalife mehdi kohandel mohialdin bahariThe aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management p MoreThe aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management professors who had articles or writings in the field of research, and in the quantitative section were consumers of sports products. Statistical sample was selected in the qualitative section of 11 experts until the theoretical saturation was reached using theoretical targeted techniques and snowballs. In the quantitative section, between 5 and 10 samples were required for each item, so 308 samples. Formed statistics. The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. The reliability of the interviews was 0.85 by intra-subject agreement study. Content validity in terms of experts and construct validity (exploratory factor analysis) was used. Finally, six factors, namely business ethics, creativity and innovation, citizenship rights, utilitarianism, surprise advertising, and rules and regulations, influence the marketing of sports products. Therefore, novelty and attractive design in advertising, non-social discrimination, attention to citizenship obligations, creating and strengthening social norms, sustainability of advertising, increasing the desire to share advertising in the audience, cultural utilitarianism are suggested. Manuscript profile -
Open Access Article
8 - Effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students
مریم خانی زینالعابدین فلاح طاهر بهلکه ناصر بایThe main purpose of this study was to study effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students. The present study was a descriptive-field survey. The statistical popul MoreThe main purpose of this study was to study effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students. The present study was a descriptive-field survey. The statistical population includes all physical education students of Golestan province universities that 384 students were selected through available sampling as the statistical sample of the study. To collect research data, questionnaires of perceived benefits in online shopping of Wani & Malik (2013), attitude to online shopping of Sinha (2010), and customers’ intention to online purchase of Chou & Hsu (2016) were used. To analyze the data and identify the effects of research variables, structural equation modeling was applied.The results indicate that the ease of use of online shopping has a positive and significant effect on the attitude towards online shopping of physical education students. The effect of appropriate price in online shopping on the attitude towards online shopping was positive and meaningful. The results showed that product diversity in online shopping has a positive and significant effect on students' attitudes towards online shopping. Finally, the positive and significant effect of attitude to online shopping on the intention to online purchase of sports products in physical education students was confirmed. According to the results, providing information to customers about the use of the website by online sellers, the use of different pricing methods and the variety of products offered to customers are recommended. Manuscript profile -
Open Access Article
9 - اعتبارسنجی پرسشنامه سبک تصمیمگیری خریداران محصولات ورزشی
احمد محمودی ولی علیزاده علی جمشیدی -
Open Access Article
10 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
abbas khodayari seyavash khodaparast javid pourabdiThe purpose of this study was to investigate the role of word of mouth in the relationship between trust and consumer buying behavior of sports products in Guilan province. The present study is applied in terms of purpose and descriptive-survey type. The statistical pop MoreThe purpose of this study was to investigate the role of word of mouth in the relationship between trust and consumer buying behavior of sports products in Guilan province. The present study is applied in terms of purpose and descriptive-survey type. The statistical population of the study was consumers of sports products in Guilan province that 387 people were randomly selected based on Cochran's formula.To collect data, Kim and Park Customer Trust Questionnaire (2013), Bandapi Customer Behavior Questionnaire (2016) and Jang (2007) word of mouth were used. Structural equation modeling and Spss24 and Pls3 software were used to analyze the data and check the model fit. The results showed that customer trust has a direct positive and significant effect on word of mouth (0.55) and can also explain about 52% of customer buying behavior; Word of mouth also has a direct and positive effect on shopping behavior and explains about 42% of its changes; Finally, the effect of customer trust on buying behavior mediated by word of mouth was significant. It can be said that in an environment where consumer confidence in the company and advertising has decreased, word of mouth allows companies and products to influence customer buying behavior. Manuscript profile
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