محبوب

Open Access Article

1 - The study of popularity theory in Iran's financial market and its relationship with stock returns and stock returns volatilities in Tehran Stock Exchange
S. Alireza Mirarab baygi Hashem Mokari Mohsen Nazarizadeh

Considering the importance of stocks in financial and accounting literatures, and investors’ reactions to company stocks during different periods, the present study investigates popularity theory in Iran's financial market and its relationship with stock returns a More

Considering the importance of stocks in financial and accounting literatures, and investors’ reactions to company stocks during different periods, the present study investigates popularity theory in Iran's financial market and its relationship with stock returns and stock return volatilities in Tehran Stock Exchange. A total of 179 companies are analyzed during 2010 to 2015. This is an applied study with post-hoc design. Moreover, it is considered a descriptive - inductive study based on methodology. Linear regression models are applied to examine hypotheses using Eviews8 software. The results show there is a positive and significant relationship between stock popularity and stock returns, stock return volatility and beta coefficients. In other words, stock popularity can increase stock returns, stock volatility, and beta coefficient Manuscript profile

Open Access Article

2 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage. The knowledge o More

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage. The knowledge of brand equity dimensions can help companies to implement marketing programs and allocate cost to do them. So, this study as titled “Connection of customer-based brand equity dimensions and customers tendency to purchase “will investigate the relationship between the four factors on customer’s willingness to buy. In this study, the relationship of four variables (brand equity, brand popularity, willingness to pay a higher price and brand image) and customers’ willingness to buy has been evaluated. The statistical society was selected by cluster sampling among Hyundai customers in Tehran. sample volume was 384 which sampled by reliable questionnaire .hypotheses examined by one factor t Test, independent t Test and one factor variance analyses and data were analyzed using LISREL software . After analyzing the questionnaire data, it was found among the three variables (brand equity, brand popularity and willingness to pay higher prices), the brand popularity is most associated with willingness to pay higher price and there isn’t direct significant relationship between brand image and customer willingness to purchasing and there is indirect relationship between brand popularity and customers willingness to purchasing. This study was encountered temporal and special limitations and it was included Hyundai customers in Tehran exclusively and the automobiles with Asan Motor CO guarantee were investigated. Manuscript profile

Open Access Article

3 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi

Both the customer and organization using advantages of brand .when that consumers experience a brand, they feel more comfortable with it and tend to use the product is above. Trade names are information about product quality, performance and other aspects of the product More

Both the customer and organization using advantages of brand .when that consumers experience a brand, they feel more comfortable with it and tend to use the product is above. Trade names are information about product quality, performance and other aspects of the product. Brands cause customers to incur less risk. Branding gives meaning to their owners and can be considered part of their wealth. Brand is a key concept in marketing circles, it can be used as a springboard that can take your business forward successfully and give you a competitive advantage. Therefore, because of brands importance in influencing the client's marketing and branding, this paper examines the impact of brand equity on attract new customers and retains existing customers. Conceptual framework of this study design according to the study of "Acker"&"mishra" and dimensions of brand equity including brand loyalty, perceived quality, brand awareness ,image brand, brand Popularity ,brand uniqueness and are unbiased According to this model, the impact of each dimension on attract new customers and retains existing customers were studied. According to this model, 12 hypotheses have been proposed. The study population consisted of "Kalle company" in Iran that managers and marketing experts have in the company. Number of samples included in this study is 72members. The data collection tool was a questionnaire which reliability and validity have been confirmed. In order to analyze the data and rating scale, the binomial test and the Friedman test was used. With regard to the results 10 numbers of hypothesis confirmed and just two of them are rejected. We conclude that brand popularity has greatest impact on attract new customer and brand loyalty maximum impact on retains existing customers. Manuscript profile

Open Access Article

4 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
A. Zamani Moghadam Sh. Jafari far

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage.  The knowl More

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage.  The knowledge of brand equity dimensions can help companies to implement marketing programs and allocate cost to do them. So, this study as titled “Connection of customer-based brand equity dimensions and customers tendency to purchase” will investigate the relationship between the four factors on customer’s willingness to buy.  In this study, the relationship of four variables (brand equity, brand popularity, willingness to pay a higher price and brand image) and customers’ willingness to buy has been evaluated. The statistical society was selected by cluster sampling among Hyundai customers in Tehran. Sample volume was 384 which sampled by reliable questionnaire. Hypotheses examined by one factor t Test, independent t Test and one factor variance analyses and data were analyzed using LISREL software.  After analyzing the questionnaire data, it was found among the three variables (brand equity, brand popularity and willingness to pay higher prices), the brand popularity is most associated with willingness to pay higher price and there isn’t direct significant relationship between brand image and customer willingness to purchasing and there is indirect relationship between brand popularity and customers willingness to purchasing. This study was encountered temporal and special limitations and it was included Hyundai customers in Tehran exclusively and the automobiles with Asan Motor CO guarantee were investigated. Manuscript profile

Open Access Article

5 - Identify the Components of Branding in Art Galleries in Tehran
Taktom Farmanfama Mahbubeh Palangi

In the current competitive environment, brand is an important part of the business and asserts of a firm and many businesses are eager to learn how to build a successful brand. Thus, this study aims to identify the components of branding in art galleries of Tehran. Popu More

In the current competitive environment, brand is an important part of the business and asserts of a firm and many businesses are eager to learn how to build a successful brand. Thus, this study aims to identify the components of branding in art galleries of Tehran. Population of the present study were all managers of active art galleries and all visitors of art galleries in Tehran. In the former, 10 samples consisting a non-random as a group of experts and in the latter, 385 samples (according to Cochran formula for an infinite population) were studied. The gathering data tool contained two researcher made questionnaires. Validity of the first questionnaire approved by supervisor and advisor instructors and reliability of the second questionnaire approved by the use of Cronbach's alpha (a=0/813) and served to obtain gallery visitors opinions about prioritizing branding components.The results indicated the rememberance elements of brand(being Memorable, brevity, being rhythmic, enjoyment of a fine), The popularity elements of brand (exhibitions and art events, good Gallery reputation, The gallery manager reputation, satisfying the artists, to communicate effectively with the media, gain the trust of collectors), compatibilty elements of brand (continues website updating, strengthening the relationship with the media, trying to improve website content, using updated advertising messages) and Indices of brand protection (responsible agencies to monitor the implementation of laws related to brand protection, updating brand protection related laws, moral support of the Companies Registration Office and the trademarks for art galleries, Legal support from the Ministry of Culture for gallery brands).   Manuscript profile

Open Access Article

6 - A Comparative Study of Patriotism in the Poems of Iqbal Lahouri and Khalil Mataran
Safiollah Kord Abdulmalek Kord

Iqbal Lahouri and Khalil Mataran are from Pakistan and Lebanon. These two poets have written poems about patriotism that call people away from boundless patriotism but also to unity and solidarity under one flag to get rid of oppression and to help all of them. In this More

Iqbal Lahouri and Khalil Mataran are from Pakistan and Lebanon. These two poets have written poems about patriotism that call people away from boundless patriotism but also to unity and solidarity under one flag to get rid of oppression and to help all of them. In this analytical-descriptive study, by examining the divan of two poets, we want to reach an agreement between these two poets. Iqbal says that if all people turn to a beloved Hejazi and follow him, love for the homeland will not only lead to the place where people live and will turn into love in a large society that includes all Muslims. This study has tried to help people in understanding the content mentioned by the poets by collecting and integrating the content so that the mission of the poets can be done well and also the people of community can use it. Manuscript profile

Open Access Article

7 - Didactic doctrine in the long lyrical poem of Moheb and Mahboob
ahmad reza Yalameha

Didactic poem is one of the broadest and longest poetry in the Persian literature. Didactic poetry sometimes independently and separately like long story and potry pays attention to the teaching of advices and ethics and sometimes is disperse among literary works. The l More

Didactic poem is one of the broadest and longest poetry in the Persian literature. Didactic poetry sometimes independently and separately like long story and potry pays attention to the teaching of advices and ethics and sometimes is disperse among literary works. The long lyrical poems and even epic and eulogy poems contains not only ethics, philosophical, religious concepts but also poetical aspects which increases attractiveness of these literary works. One of the unknown long lyrical poems of the Persian literature (which can also be called the longest Ten letters and it has been neglected) is the long poems of Moheb and Mahboob that is one of the precious works belonging to the eight century. This poetry is in the form of Mthnavi that explains love and love affairs and composed in the way of Ten letters of the Persian literature and has no yet been published. In this lyrical Mathnavi there are lots of didactic concepts and meanings of philosophy that the poet depending on the fields of passivity and artistic sense has used in the different parts of this love story.   In this research the aim is to explore and understand, for the first time, the didactic and ethical themes of these long lyrical poems.   Manuscript profile

Open Access Article

8 - مقایسه پیشرفت تحصیلی دانش آموزان محبوب و منزوی
مسعود سلیمی1 مسعود سلیمی

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Open Access Article

9 - Satisfaction in Poems by Ebne Farez and Ebne Arabi
Tahereh Chaldareh Mahbubeh Moonesan

Ebne Farez and Ebne Arabi had so many talks about the characteristics and qualifications of the human that causes the wayfarer to ascend from earth to heavens and array him with perfection attributes. One of the most important characteristics that lead the wayfarer of G More

Ebne Farez and Ebne Arabi had so many talks about the characteristics and qualifications of the human that causes the wayfarer to ascend from earth to heavens and array him with perfection attributes. One of the most important characteristics that lead the wayfarer of God to the highest rank of the human being is satisfaction of God that results from the knowledge of the worshipper. The gnostic worshipper relies on God and yields towards Him and His wants and always seeks divine satisfaction. Getting to this satisfaction is the result of the worshippers' fear of God so that he gets to a point where God is pleased with him and he is pleased with God in turn. With this in mind that the main purpose of the present research is the investigation of "satisfaction in the poems of Ebne Farez and Ebne Arabi", the ultimate advantage shows that: Ebne Farez and Ebne Arabi enlighten the way to the level of satisfaction for the wayfarer by means of the effective language of poetry and emphasis on love and kindness, worship, fighting and struggling with one's whimsical desires, patience, forbearance and acceptance of difficulties. Manuscript profile

Open Access Article

10 - Craziness and Crazy likeness in Mystical Literature
حسین آریان

Love, affection, and beauty have been some of the everlasting concerns of mankind who have been engaged with it globally and mentally. These essential matters have special reflection in mysticism insofar as they have been proposed as one of the mystical debates in its v More

Love, affection, and beauty have been some of the everlasting concerns of mankind who have been engaged with it globally and mentally. These essential matters have special reflection in mysticism insofar as they have been proposed as one of the mystical debates in its various branches. Loving the beloved, drowing in the infinite beauty of the eternal image of God, and having a sip of His affectionate wine make lover a sensation that take him her away from consciousness and reasoning to the bowndless desert of craziness and bewilderement, and as Sufis claim, drive anyone from sobriety to intoxication, and in his inebriation and craziness, he will alienate himself by having a pure wine of unity, behaving in a queer and strange way different from human reasoning and wordly intelligence quite close to insane people, thus it causes a sort of behavior that will be explored later in the paper. These insane and divinely intoxicated people in their impersonal intoxication achieve one of the most beautiful and uncontaminated spiritual and internal relation with their eternally mere beloved, getting so much ripened that nothing remains from their egos except Him and nothing else. Manuscript profile

Open Access Article

11 - ولایت محبت در اشعار مولانا
Mah Nazari

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Open Access Article

12 - Predicting the creativity of gifted teenagers with intelligence Abilities parenting styles, spiritual happiness and popularity in the family
Jafar Mamaghani GholamAli Afrooz Bagher Ghobari Bonab Sogand Ghasemzadeh

10.30495/jwsf.2019.673388

The purpose of this study was to investigate the relationship between creativity and cognitive abilities of gifted teenager and test the threshold hypothesis. This research was a correlation study. In this research, the students studying in schools of the East Azarbaija More

The purpose of this study was to investigate the relationship between creativity and cognitive abilities of gifted teenager and test the threshold hypothesis. This research was a correlation study. In this research, the students studying in schools of the East Azarbaijan Province were selected as a study population and 125 first-year students of the first grade of Tizhoushan Allameh Tabataba'i in Bonab were selected in educational year of 97-96 study with purposeful sampling as a prototype. The fourth edition of Children's Wechsler Measurement Scale for adolescents was performed. All students studying in schools of East Azarbaijan Province were study population. 125 secondary male students of Allameh-Tabatabee Tizhoshan School in Bonab were chosen as our sample. Students were assessed through WISC-IV and 81 of them having IQ of 115 or more in one of indices of WISC-IV were chosen as the study’s sample. Statistical analysis was performed using SPSS and research instruments used in this study are: questionnaires of popularity of parents, spiritual happiness, parenting Styles, creativity test and WISC-IV. The results revealed that mother’s positive parenting styles (Beta 0/306), spiritual happiness (Beta 0/249) of environmental factors and FIQs (Beta 0/234) of cognitive factors are those that account for creativity. Manuscript profile

Open Access Article