List of Articles شخصیت برند Open Access Article Abstract Page Full-Text 1 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels) mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi 10.30495/mediastudies.2023.66518.1449 Open Access Article Abstract Page Full-Text 2 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers Hamed Abdolrasoli zal 10.30495/jism.2022.20961 Open Access Article Abstract Page Full-Text 3 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi Open Access Article Abstract Page Full-Text 4 - The Effect of Brand Personality and Brand Image on Word of Mouth Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali Open Access Article Abstract Page Full-Text 5 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani 10.30495/jomm.2022.67916.1944 Open Access Article Abstract Page Full-Text 6 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions M. Samadi Z. Ziaei Open Access Article Abstract Page Full-Text 7 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media Abed Mahmoudian Ako Ebrahim Fage Farid Ganji Hanieh Gholami 10.30495/kmsj.2023.1972958.1056 Open Access Article Abstract Page Full-Text 8 - رابطۀ شخصیت برند و ارزش ادراک شده با تعهد به برند در بین کاربران زن تلفن‌های همراه هوشنگ تقی زاده خالد علی پور Open Access Article Abstract Page Full-Text 9 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology Mehdi Rostami Hamid Froghipour Reza Sabounchi 10.30495/jss.2020.671677 Open Access Article Abstract Page Full-Text 10 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity Hossein Emari Ahmad Zende dell Open Access Article Abstract Page Full-Text 11 - بررسی نقش مشتری‌گرایی بر وفاداری مشتریان بانکی با در نظر گرفتن اثر متغیرهای میانجی محبوبیت، تناسب شخصیتی و هویت برند(مطالعه موردی: صنعت بانکداری ایران) سید مهدی جلالی احمد حسن پور کارسالاری Open Access Article Abstract Page Full-Text 12 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad) Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam Open Access Article Abstract Page Full-Text 13 - An analysis on the ethical component of brand personality in higher education maryam rahmani manesh Badri Shahtalebi Open Access Article Abstract Page Full-Text 14 - Design and presentation of brand personality marketing model to enhance customer loyalty reza begmoradi Alireza Rousta Esfandiar Doshmanziyari Open Access Article Abstract Page Full-Text 15 - ارائه مدلی برای تبیین عوامل مؤثر بر قصد رأی دادن شهروندان علی نویسی احسانه محمدنژادنامقی نصرت الله شادنوش Open Access Article Abstract Page Full-Text 16 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi 10.30495/jzpm.2022.30209.4083 Open Access Article Abstract Page Full-Text 17 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island) Reza Begmoradi alireza rousta Esfandiar Doshmanziyari
