List of Articles رندی Open Access Article Abstract Page Full-Text 1 - The Effect of Employer Branding on Employee Discretionary Efforts to Mediated Engagement and Expectations of Employees Javad Faghihi Pour Somayeh Faghihi Pour Nooshafarin Chatrchi Open Access Article Abstract Page Full-Text 2 - Calculating Different Topological Indices of Von Neumann Regular Graph of Z_(p^α ) Shervin Sahebi Mansoureh deldar Open Access Article Abstract Page Full-Text 3 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) مریم کناره فرد سید علیرضا موسوی Open Access Article Abstract Page Full-Text 4 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) S. A. Mousavi M. Kenarehfard Open Access Article Abstract Page Full-Text 5 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior karim hamdi Open Access Article Abstract Page Full-Text 6 - بررسی وتبیین مؤلفههای برندینگ شهری با تأکید بر ابعاد گردشگری (نمونه موردی؛ کلان شهر همدان) مریم وهابیان نوذر قنبری سید علی نوری بیژن کلهرنیا Open Access Article Abstract Page Full-Text 7 - Hafez's‘self-mutilation’ roohollah mozafari 10.30495/dk.2021.1921099.2184 Open Access Article Abstract Page Full-Text 8 - The Study of the Frequency of the Two Terms" Rendi" and "Zarf" in Hafez and Abu Nowas' Poetry Maryam Akbari Mousa Abadi Open Access Article Abstract Page Full-Text 9 - دستکش خیال (گسترة وهم و ایهام در شعر حافظ) saied kheirkhah Open Access Article Abstract Page Full-Text 10 - Diversity of arthropod pests and their ecological natural enemies in mushroom production units in Zarandieh region, Markazi province Mojtaba Tanha Neda Kheradpir Open Access Article Abstract Page Full-Text 11 - The Review on Islamic Potteries from the Site of Moshkin Tape, Parandak in Central Province Hossein Sedighian Firouz Mahjour Open Access Article Abstract Page Full-Text 12 - اثربخشی درمان روانسازه درمانی هیجان مدار بر کیفیت زندگی زوجین میترا نیکآمال Open Access Article Abstract Page Full-Text 13 - تحلیل عوامل موثر برندینگ گردشگری آیینی بر وفاداری گردشگران به مقاصد (مورد مطالعه: عزاداری ماه محرم در شهر زنجان) تقی حیدری شهرام محمدی Open Access Article Abstract Page Full-Text 14 - Nation branding and national image making Project: First Pahlavi and reconstruction process of Iran’s image in modern age Arash Beidollahkhani Yaser Kahrazehi Open Access Article Abstract Page Full-Text 15 - a محمدحسین جمشیدی محمدحسن جمشیدی داود سبزی Open Access Article Abstract Page Full-Text 16 - Structural and content investigation of lyrical Bayati of Hakimabad, Qasemabad and Sadrabad villages of Zarandieh city (Markazi Province) Asghar Shahbazi Mohaddese Anvari 10.30495/irll.2023.1939717.1470 Open Access Article Abstract Page Full-Text 17 - بررسی وتبیین مؤلفههای برندینگ شهری با تأکید بر ابعاد گردشگری (نمونه موردی؛ کلان شهر همدان) مریم وهابیان نوذر قنبری سید علی نوری بیژن کلهرنیا Open Access Article Abstract Page Full-Text 18 - Evaluation of Urban Defenseless Spaces Using Safety Audit (Case Study: Tehran Harandi Neighborhood) Hossein Farhdikhah Keramatollah Zyari Mohsen Kalantari Open Access Article Abstract Page Full-Text 19 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method Akram Salari SeyedAlireza Afshani Shadi Zabet Open Access Article Abstract Page Full-Text 20 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand) Ali Asghar Rashid Siavash Khodaparast Vahid Bakhshalipour Open Access Article Abstract Page Full-Text 21 - برندمداری و بهبود عملکرد شرکتها حسین صفرزاده کبری مرادی Open Access Article Abstract Page Full-Text 22 - Studying the effect of white saxaul (Haloxylon persicum) and fourwing saltbush (Atriplex canesces) plantation on soil physico-chemical properties in rangelands of Mallard-Zarandiyeh Abbas Ahmadi Hamid Toranjzar Masoud Gomarian Sohrab Pagnameh Open Access Article Abstract Page Full-Text 23 - The dream of the hardware superpower and the realities of the new world; the historical perception of branding and the national image of Russia in Iran yaser kahrazeh Open Access Article Abstract Page Full-Text 24 - The quality of the relationship between word and sense in the domain of Art of Hafez Mehdi Mahoozi Open Access Article Abstract Page Full-Text 25 - Model Design Sports Tourism Destinations Branding (Case Study: North area of Alborz province) jafar bahari Mehdi Karoubi Manouchehr Jahanian esmaeil ghaderi 10.30495/jzpm.2022.3978 Open Access Article Abstract Page Full-Text 26 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city) Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi 10.30495/jupm.2021.29069.4004 Open Access Article Abstract Page Full-Text 27 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective Ghasem Zarei Niksa Jabari Kordlar 10.61186/iau.1192501