List of Articles ترفیع Open Access Article Abstract Page Full-Text 1 - Analyzing the reasons for unpopularity of ATM cards in Tehran and introducing an appropriate framework to increase the use of these cards D. Venus M. Mokhtaran Open Access Article Abstract Page Full-Text 2 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram Open Access Article Abstract Page Full-Text 3 - The Affect of Selected Marketing Mix Elements on Brand Equity K. Heidarzadeh S. A. Zarbi Open Access Article Abstract Page Full-Text 4 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards D. Venus M. Mokhtaran Open Access Article Abstract Page Full-Text 5 - Presenting a Model for Cultural Management Transition in Iran لیلا کمالی صالح آباد Open Access Article Abstract Page Full-Text 6 - Predicting the Organizational Commitment and their Components from Seven Personel and Organizational Variables محسن گلپرور ـ سید حمیدرضا عریضی سامانی Open Access Article Abstract Page Full-Text 7 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry Ali Mohaghar Shahram Hashemnia Seyed Hojjat Bazazzadeh Roya Eghbal Open Access Article Abstract Page Full-Text 8 - Assessing Organizational Marketing and Promotional Strategies Case study the cable industry in Iran محمدرضا نوری کامیار کاوش بابک حاجی کریمی 10.30495/qrm.2023.705352 Open Access Article Abstract Page Full-Text 9 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh elaheh mohamadi mahid moradi 10.30495/educ.2023.1934724.2721 Open Access Article Abstract Page Full-Text 10 - بررسی رابطه بین ابزارهای ترفیع تجاری و وفاداری مشتریان بانک ها (مطالعه موردی: بانکهای خصوصی استان گلستان) عباس حاتمی نیوشا مفتاح Open Access Article Abstract Page Full-Text 11 - Taxonomy of Promotion Strategies of the Prosperous Pharmaceutical Products in the Growth Stage Mahdi Ebrahimi ali asgarhalvaei Open Access Article Abstract Page Full-Text 12 - Antecedents and consequences of promotion mix in service organizations (Tax Affairs Organization case study) Seyed Akbar Manjegani Amir Ghafourian Shagerdi golnar shojaeibaghini 10.30495/jom.2023.1981023.1079