List of Articles تجربه مشتری Open Access Article Abstract Page Full-Text 1 - Future studies on customer experience management and its effective factors based on brand loyalty Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram Open Access Article Abstract Page Full-Text 2 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products) Donya Bavi Gholamreza Kenar kordi 10.30495/jism.2023.73290.1037 Open Access Article Abstract Page Full-Text 3 - Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City) Ebrahim Heshmati Hamidreza Saeednia ali Badie Zadeh Open Access Article Abstract Page Full-Text 4 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory ۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas Open Access Article Abstract Page Full-Text 5 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar Open Access Article Abstract Page Full-Text 6 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI 10.30495/jomm.2023.69529.1974 Open Access Article Abstract Page Full-Text 7 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach kobra najafi Kambiz Heidarzadeh Mohsen Khonsiavash 10.30495/jomm.2023.69534.1975 Open Access Article Abstract Page Full-Text 8 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram Open Access Article Abstract Page Full-Text 9 - Measuring the Qualitative Visual Streetscapes Experience of People Using the Customer Experience Management (CEM) Method; Case Study: Karim Khan Zand Street, Shiraz Mojtaba Rafieian Fatemeh Shams Open Access Article Abstract Page Full-Text 10 - Investigating the Impact of Factors Affecting the Acceptance of Financial Technology by Bank Customers (Case Study of Pasargad Bank) Seyedeh shima Eftekhari sinjani alireza rousta Abdullah Naami Open Access Article Abstract Page Full-Text 11 - شناسایی نقش تجربه مشتریان در درک رفتار خرید در فروشگاههای زنجیرهای تخفیفی گلنار شجاعی باغینی Eshagh Ghorchi beygi Open Access Article Abstract Page Full-Text 12 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province golnar shojaei Mahboubeh Naderi Doust Open Access Article Abstract Page Full-Text 13 - Render Pattern in Order to Recognition Role of Customers Experiment in Purchase Understanding Behavior in Discount Chainstores. Eshagh Ghorchi beygi Golnar Shojaei Baghini Open Access Article Abstract Page Full-Text 14 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province Mahboubeh Naderidoust Golnar Shojaei Baghini Open Access Article Abstract Page Full-Text 15 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand 10.30495/kmsj.2023.1986028.1119 Open Access Article Abstract Page Full-Text 16 - بررسی تأثیر عملکردهای بازیوارسازی سبز بر مدیریت تجربه و نتایج رفتاری در میان مشتریان فرناز بدیعی هرمز مهرانی حسین دیده خانی روح اله سمیعی Open Access Article Abstract Page Full-Text 17 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs seyed mohammad hosein hoseini ravesh amir moghaddam Open Access Article Abstract Page Full-Text 18 - Improving the customer experience through the implementation of a co-creation approach with the customer with action research method ali tayyebi rahani محمد رضا حسینی مهدی عزیزی Open Access Article Abstract Page Full-Text 19 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store) Zahra Alahverdi Saeid Landaran Esfahani 10.30495/msds.2022.1955946.1047 Open Access Article Abstract Page Full-Text 20 - ارائه الگوی ارتباط با مشتری مبتنی بر نقاط تماس در سفر مشتری با رویکرد کیفی فراترکیب فاطمه کریم وند ندا سلیمانی محمود علمی Open Access Article Abstract Page Full-Text 21 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores) Reza Kazemi majid fattahi Niloofar Imankhan Open Access Article Abstract Page Full-Text 22 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity. faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh Open Access Article Abstract Page Full-Text 23 - بررسی تاثیر بین تجربه مشتری و وفاداری نگرشی و رفتاری بر میزان سرمایه گذاری مشتریان موسسه اعتباری کوثر اصفهان مهدی نصراصفهانی Open Access Article Abstract Page Full-Text 24 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand Open Access Article Abstract Page Full-Text 25 - Providing a tool to study the factors affecting customer portfolio management (CPM) in the insurance industry ali akbar jafri kambiz shahroodi seyed mahmoud shabgoo monsef narges delafrooz Open Access Article Abstract Page Full-Text 26 - Designing and explaining the customer experience management model in creating value and revenue in the virtual tourism industry in the metaverse environment (with the method of data-based theory) dorna abdollahi ماندان مومنی Masoumeh Latifi Benmaran https://doi.org/10.71818/ecj.2024.1115498 Open Access Article Abstract Page Full-Text 27 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى Open Access Article Abstract Page Full-Text 28 - Customer Experience Management in Maritime Transport Industry Hoda Zadvan bahram kheiri بهروز قاسمی Open Access Article Abstract Page Full-Text 29 - Identifying service quality dimensions in the digital platforms ecosystem and the influence on intention to use Based on customer experience Asieh Nazemi Masoumeh Hoseinzade Shahri