List of Articles consumer behavior Open Access Article Abstract Page Full-Text 1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz) Hassan Soltani mojtaba amini moghaddam Open Access Article Abstract Page Full-Text 2 - Designing a neural marketing model with a consumer behavior approach in the banking industry Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza Open Access Article Abstract Page Full-Text 3 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi Open Access Article Abstract Page Full-Text 4 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch) N. S. Najafizadeh A. Mojoodi P. Ghasemi Open Access Article Abstract Page Full-Text 5 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions H. Vazifedoost M. Carey Open Access Article Abstract Page Full-Text 6 - Designing a consumer behavior strategy model in Iran's start-up industry mona falsafi fard Open Access Article Abstract Page Full-Text 7 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour 10.22034/ssyj.2022.1951763.1230 Open Access Article Abstract Page Full-Text 8 - Estimating the Food Price and Income Elasticities in Tehran Urban Households vida varahrami zohreh hoshmand reza yousefi haji absd Open Access Article Abstract Page Full-Text 9 - Typology of women's consumption behavior in the masons of Yazd manouchehr alinejad محمدرضا حسینی Fatemeh Molaei Open Access Article Abstract Page Full-Text 10 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده نرگس دل افروز سینا سیاوش مقدم Open Access Article Abstract Page Full-Text 11 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya 10.30495/fed.2023.707993 Open Access Article Abstract Page Full-Text 12 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self elham samadzadeh mohamad ali abdolvand Open Access Article Abstract Page Full-Text 13 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia