Identifying the Components of Digital Competencies based on Employees' Experiences within the Banking Sector
Subject Areas : human resource managementAbdulhamid Moslinejad 1 , Mohammad Reza Dalvi 2 , Saeid Aghasi 3
1 -
2 - Associate Professor, Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.
3 - 3. Assistant Professor, Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran
Keywords: competence, digital competences, employees' experience,
Abstract :
Background and purpose: Research indicates that the sustainability of contemporary organizations is contingent not only upon enhancing productivity but also on undertaking digital transformation initiatives. This study aims to identify the components of digital competencies based on employees' experiences within the banking sector.
Research method: The methodology employed in this research involves content analysis, supplemented by in-depth interviews conducted with 14 subject matter experts selected through purposive sampling. This sampling process continued until theoretical saturation was achieved. Data analysis was performed using Atlas TI 8 software, executed in multiple stages encompassing open coding, axial coding, and theoretical coding.
Findings: The results indicate that the components of digital competencies derived from employees' experiences encompass technological cognitive competencies, technical competencies, and operational competencies. These components were prioritized with technological cognitive competencies ranked first, followed by technical competencies in second place, and operational competencies ranked third.
Conclusion: To enhance the digital competencies within banking institutions, management should prioritize the various components associated with these skills in a systematic order.
References
Alizadeh Moghadam, S., Kord Naij, A., Khodad Hosseini, H., & Mohammadian, A. (2023). A conceptual model for the formation of digital transformation strategy in clothing retail organizations. Scientific Research Journal of Entrepreneurship Development, 16(4), 82-115 [In Persian]. DOI:10.22059/JED.2023.366608.654278
Althabhawee, A. A. K., & Saeed, Z. M. H. (2024). Digital human resources management and its role in enhancing career agility: A research study that analyzes the viewpoints of a sample of employees at many private banks in the Najaf governorate. In AIP Conference Proceedings, 3092(1). 1-16. https://doi.org/10.1063/5.0199664
Aripin, Z., Matriadi, F., & Ermeila, S. (2024). Optimization of worker environment, robots, and marketing strategy: the impact of of digital-based spatiotemporal dynamics on human resource management (HRM). In Journal of Jabar Economic Society Networking Forum, 1(3): 33-49. https://jesocin.com/index.php/jesocin/article/view/15
Asadi, M., & Shami Zanjani, M. (2022). Providing a framework for assessing the digital maturity of organizations. Studies in Intelligent Business Management, 11(42), 37-70 [In Persian]. https://doi.org/10.22054/ims.2023.15514
Baykal, E. (2022). Digitalization of human resources: E-HR. In Research Anthology on Human Resource Practices for the Modern Workforce (pp. 200-218). IGI Global. DOI:10.4018/978-1-7998-0035-4.ch013
Bouncken, R., & Barwinski, R. (2021). Shared digital identity and rich knowledge ties in global 3D printing—A drizzle in the clouds?. Global Strategy Journal, 11(1), 81-108. https://doi.org/10.1002/gsj.1370
Chapano, M., Mey, M. R., & Werner, A. (2023). Perceived challenges: Unfounded reasons for not forging ahead with digital human resource management practices. SA Journal of Human Resource Management, 21, 13. https:// https://sajhrm.co.za/index.php/sajhrm/article/view/2085/3151
Clivaz, C. (2020). Digitized and digitalized humanities: Words and identity. In Atti del IX Convegno Annuale AIUCD. La svolta inevitabile: sfide e prospettive per l'Informatica Umanistica, 67-73. https://hal.science/hal-02441076/document
Cui, J., Wan, Q., Wang, W., Hu, S., Gan, Z., & Ning, Z. (2024). Research on Alibaba company’s Digital Human Resource management and Recruitment Information Platform: A systematic case study. International Journal of Global Economics and Management, 2(3), 162-172. https://doi.org/10.62051/IJGEM.v2n3.17
Dethine, B., Enjolras, M., & Monticolo, D. (2020). Digitalization and SMEs’ export management: Impacts on resources and capabilities. Technology Innovation Management Review, 10(4), 18-34. DOI:10.22215/timreview/1344
Gheidar, Y., & ShamiZanjani, M. (2020), Conceptualizing the digital employee experience, Strategic HR Review, 19(3), 131-135. https://doi.org/10.1108/SHR-01-2020-0004
Heydari, A., Yazdani, H. R., Hakim, A., Zarei Matin, H., & Babashahi, J. (2022). Providing a roadmap for digital transformation in the field of human resources with a meta-synthesis approach. Organizational Resource Management Research, 12(4), 97-118 [In Persian]. Doi:20.1001.1.22286977.1401.12.4.6.2
Hidayat, M., & Basuil, D. A. (2024). Strategic Human Resource Planning in the Era of Digital Transformation. Management Studies and Business Journal (PRODUCTIVITY), 1(1), 130-137. https://doi.org/10.62207/q7158p72
Khodadadi, A. R., & Abbaspour, A. R. (2022). Modeling digital governance in virtual organizations in the public sector: A case study of the Social Security Insurance Organization. Monthly Journal of Political Sociology of Iran, 5(12), 3231-3246 [In Persian]. doi: 10.30510/PSI.2022.339758.3407
Korpela, K., Hallikas, J., & Dahlberg, T. (2017). Digital supply chain transformation toward blockchain integration. Conference: Hawaii International Conference on System Sciences (HICSS). DOI:10.24251/HICSS.2017.506
Kuzior, A., Kettler, K., & Rąb, Ł. (2022). Digitalization of work and human resources processes as a way to create a sustainable and ethical organization. Energies, 15(1), 172. https://doi.org/10.3390/en15010172
Martínez-Caro, E., Cegarra-Navarro, J. G., & Alfonso-Ruiz, F. J. (2020). Digital technologies and firm performance: The role of digital organisational culture. Technological Forecasting and Social Change, 154, 119962. https://doi.org/10.1016/j.techfore.2020.119962
Morgan, J. (2017). The employee experience advantage: How to win the war for talent by giving. Wiley Publisher. Nelson & Doman (2017). Employee experience (How to build an EX-centric organization). KennedyFitc. Zurich.
Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research policy, 48(8), 103773. https://doi.org/10.1016/j.respol.2019.03.018
Qaydar, Y., & Shami Zanjani, M. (2020). A model of factors influencing the formation of employees' digital experience. Journal of Human Resource Studies, 10(3), 23-50. [In Persian]. 10.22034/JHRS.2020.238656.1449
Rachinger, M., Korajman, I., & Müller, C. (2019). Systematic literature review of business model innovation in business ecosystems. In ISPIM Conference Proceedings (pp. 1-22). The International Society for Professional Innovation Management (ISPIM). https://www.researchgate.net/publication/333853152_Systematic_literature_review_of_business_model_innovation_in_business_ecosystems
Sage People Group. (2018). Why your workforce isn’t working. SagePeople, pp. 2-7.
Shwedeh, F., Aburayya, A., & Mansour, M. (2023). The Impact of Organizational Digital Transformation on Employee Performance: A Study in the UAE. Migration Letters, 20(S10), 1260-1274. https://doi.org/10.59670/ml.v20iS10.5710.
Sorofman, J. (2014). Gartner Surveys Confirm Customer Experience Is the New Battlefield.
Sturgeon, T. J. (2021). Upgrading strategies for the digital economy. Global strategy journal, 11(1), 34-57.
https://doi.org/10.1002/gsj.1364
Syahchari, D. H., Herlina, M. G., Saroso, H., Sudrajat, D., & Jordaan, H. K. (2021, August). The Influence of Digital Employee Experience and Employee Agility: Do They Boost Firm’s Effectiveness?. In 2021 International Conference on Information Management and Technology (ICIMTech). 1: 67-71. DOI: 10.1109/ICIMTech53080.2021.9534976
Tabrizi, B, Lam, E, Girard, K, & Irvin, V. (2019). Digital Transformation Is Not About Technology. Retrieved from Harvard Business Review website: ttps://hbr.org/2019/03/digital-transformation-is-notabout- technology. DOI: 10.4324/9781003008637-25
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation, Harvard Business Review Press. https://books.google.com/books/about/Leading_Digital.html?id=Fh9eBAAAQBAJ
Wigston, S. (2019). 3 Reasons Why Digital Transformation is About People, Not Technology.
Yao, A., Wu, J., & Cai, Z. (2024). An Empirical Study on the Influence Factors of Digital Human Resource Management on Deviant Innovation. In Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China. http://dx.doi.org/10.4108/eai.13-10-2023.2341271
Yohn, Denise. Lee. (2018). 2018 Will Be the Year of Employee Experience. Blog: Brand-as-Business Bites. https://deniseleeyohn.com/2018-will-be-the-year-of-employee-experience/
Zavyalova, E., Sokolov, D., Kucherov, D., & Lisovskaya, A. (2022). The digitalization of human resource management: Present and future. Foresight and STI Governance, 16(2), 42-51. https://ideas.repec.org/a/hig/fsight/v16y2022i2p42-51.html