The culture of demanding and enforcing worker's rights and the way of communication between the employer and the worker in the framework of the social construction of modern economic and production organizations in terms of the characteristic of modernity i.e., individu
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The culture of demanding and enforcing worker's rights and the way of communication between the employer and the worker in the framework of the social construction of modern economic and production organizations in terms of the characteristic of modernity i.e., individuality and the principle of separation in the sense of mutual understanding of the members of the society have not been properly explained in Iran. "Conflict" as the essence of demandingness in all its forms is seen in conventional paradigms and discourses as dialectical of its polar and Hegelian type, which essentially turns conflict into contradiction. While the attention and understanding of the forms of dialectic considered by Simmel and Gurvitch can bring about fundamental changes in the view of the elements in demands, whether social movements or union demands, and we can witness a reproduction of relationships in all demands. Discovering, recognizing and investigating the role of environmental and historical contexts and elements in the direction of demand is one of the goals of this research. Field research with inductive strategy and abduction with grounded theory approach and informal observation tools were used in the form of full participation of the researcher as well as formal and informal interviews and situation analysis and discourse analysis were used in data analysis. This research showed that the new generation has adapted its way of demands according to the existing conditions and situations, and with pragmatic calculations, it is less likely to engage in union demands of collective and continuous action.
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