Determination of Resilience Strategies and Resilience number in Iran Khodro supply chain
Subject Areas : Strategic Management Researcheskazem ravansetan 1 , hasanali aghajani 2 , abdolhamid safaei 3 , mahmoud yahyazadeh far 4
1 - دانشجوی دکتری مدیریت (تولید و عملیات)، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران
2 - دانشیار مدیریت صنعتی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران
3 - دانشیار مدیریت صنعتی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران
4 - استاد مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران
Keywords: Supply Chain, strategy, Disruption, resilience, Iran khodro,
Abstract :
This research deals with resilience of supply chain according to Iran Khodro Company. The aim of this study is determining strategies going to be able to prevent occurrence of stops in production line of Iran Khodro, or in case of stop, how production lines are restored in the minimum time to the state of pre-disruption or the most favorable condition. This study intends to determine resilience strategies in the Iran Khodro supply chain and also show resiliency in the Iran Khodro supply chain as a quantity number. In this study all failure modes have been identified through the research literature and expert's opinions. The population of this research includes managers and experts of logistics and planning departments of Sapco Company. In this research failure modes and effects analysis (FMEA) technique has been used to determine resilience strategies in supply chain before occurrence of failures and also a new technique which named failure analysis after occurrence (FAAO) is used to determine resilience strategies in supply chain after occurrence of failure. Finally, the amount of resilience of Iran Khodro supply chain is calculated. Fifteen strategies have been determined by experts using above techniques in order to make resilient supply chain in Iran Khodro toward failures. The amount of resilience of supply chain allocating to Iran Khodro is calculated 0.14 before occurrence of failure and is calculated 0.27 after failure occurrence.
آرمان، مانی، شفیعی، محبوبه (1396). قابلیتهای رقابتی در شرکتهای دانش بنیان: مدلی برای تبیین نقش چابکی استراتژیک و یادگیری استراتژیک. فصلنامه مطالعات مدیریت بهبود و تحول. (83)26.
احمدی، پرویز، خدامی، سهیلا (۱۳۹۱). مدیریت راهبردی برند، تهران: انتشارات دانشگاه تربیت مدرس، چاپ اول.
جوانمرد، حبیب الله، گرگین، طیبه. (1394)، بررسی ارتباط بین گرایش کارآفرینانه و نوآوری بازاریابی با عملکرد شرکتهای تولیدی کوچک و متوسط، چهارمین کنفرانس ملی مهندسی و مدیریت نوآوری ایران.
خداداد حسینی، حمید، گلابی، امیر محمد، یدالهی، جهانگیر (۱۳۹۳). طراحی مدل فرایندی برندسازی کارآفرینانه در کسب و کارهای کوچک و متوسط صنایع غذایی، فصلنامه مدیریت برند، سال اول، شماره اول.
درقندیان، شهرام، کامرانی راد، صدیقه (۱۳۹۵). نوآوری حلقه گم شده در گرایش کارآفرینانه و افزایش عملکرد در شرکتهای کوچک و متوسط، اولین همایش بینالمللی مدیریت بازرگانی با محوریت کسب و کارهای کارآفرینانه و اقتصاد دانش بنیان، دانشگاه پیام نور مازندارن.
سرمد، زهره، بازرگان، عباس، حجازی، الهه (1394). روشهای تحقیق در علوم رفتاری، تهران: نشر آگه، چاپ بیستم.
مشبکی، اصغر، صادقیانی، فرشاد، صادقیانی، ایوب (۱۳۹۴). ارزش ویژه برند با رویکردی به بازار ایران، تهران: انتشارات بازاریابی، چاپ اول.
Abimbola, T & Vallaster, C (2007). Brand, organisational identity and reputation in SMEs: an overview. Qualitative market research: an international Journal. 401-380, (4)10.Anderson, B. S & Eshima, Y (2013). The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm growth among Japanese SMEs. Journal of Business Venturing, 429-413, (3)28.
Baker, W. E & Sinkula, J. M (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 578-549, (2)47.
Baumgarth, C (2009). Brand orientation of museums: Model and empirical results. International Journal of Arts Management. 69-36, (1)3.
Campbell, J. M & Park, J (2017). Extending the resource-based view: Effects of strategic orientation toward community on small business performance. Journal of Retailing and Consumer Services, 34, 302-308.
Chen, C. N, Tzeng, L. C, Ou, W. M & Chang, K. T (2007). The relationship among social capital, entrepreneurial orientation, organizational resources and entrepreneurial performance for new ventures. Contemporary Management Research. 358-329, (3)3.
Chin, W.W, Marcolin, B.L & Newsted, P.R (1996), A partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and voice mail emotion/adoption study, Proceedings of the 17th International Conference on Information Systems.
Dempsey E (2016). Investigation an Marketing: Guerrilla on Betting, on the Power Paddy by Advertising Guerrilla outdoor of Impact the of Millennials Male Irish of Engagement Brand.
Eggers, F, O’Dwyer, M, Kraus, S, Vallaster, C & Guldenberg, S (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective, Journal of World Business 48(1), 112-139.
James, A, Wolff, T, Pett, J & Ring, K (2015). Small firm growth as a function of both learning orientation and entrepreneurial orientation, International Journal of Entrepreneurial Behavior & Research, 21(5), 367-383.
Kraus, S & Kauranen, I (2009). Strategic management and entrepreneurship: Friends of foes? International Journal of Business Science and Applied Management, (1)4, 37-50.
Kraus, S, Harms, R & Fink, M (2009). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management. (1)11, 34-19.
Laukkanen, T, Nagy, G, Hirvonen, S, Reijonen, H & Pasanen, M (2013). The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland. International Marketing Review. (6)30, 538-515.
Lumpkin, G. T & Dess, G. G (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of management Review. (1)21, 260-217.
Morris, M. H, Schindehutte, M & LaForge, R. W (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice. (4)10, 19-1,.
Morris, M. H, Webb, J. W & Franklin, R. J (2011). Understanding the manifestation of entrepreneurial orientation in the nonprofit context. Entrepreneurship Theory and Practice. (3)35, 924-901.
Reijonen, H, Hirvonen, S, Nagy, G, Laukkanen, T & Gabrielsson, M (2015). The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets. Industrial Marketing Management, (1)51, 67-45.
Renton, M, Daellenbach, U, Davenport, S & Richard, J. E (2017). Erratum to: Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector. Journal of Brand Management, 24(2), 209-209.
Rosenbaum-Elliott, R, Percy, L & Pervan, S (2015). Strategic brand management. Oxford University Press, USA.
Runyan, R. C, Huddleston, P & Swinney, J (2006). Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view. The International Entrepreneurship and Management Journal. (4)2, 477-455.
Schwab, L, Schwab, L, Gold, S, Gold, S, Kunz, N, Kunz, N & Reiner, G (2017). Sustainable business growth: exploring operations decision-making. Journal of Global Responsibility, 8(1), 83-95.
Sharma, A & Dave, S (2011). Entrepreneurial orientation: Performance level. SCMS Journal of Indian Management. (4)8,43.
Simoes, C & Dibb, S (2001). Rethinking the brand concept: new brand orientation. Corporate Communications: An International Journal(4)6, 240-217.
Urde, M, Baumgarth, C & Merrilees, B (2013). Brand orientation and market orientation: From alternatives to synergy. Journal of Business Research. (1)66, 40-17.
Wiklund, J & Shepherd, D (2003). Knowledge based resources, entrepreneurial orientation, and the performance of small and medium sized businesses. Strategic management journal. (13)24, 1314-1307.
Wong, H. Y & Merrilees1, B (2007). Closing the marketing strategy to performance gap: the role of brand orientation. Journal of Strategic Marketing. (5)15, 402-376.
Yin Wong, H & Merrilees, B (2005). A brand orientation typology for SMEs: a case research approach. Journal of Product & Brand Management. (3)14, 178-144.
Zhou, K. Z & Li, C. B (2007). How does strategic orientation matter in Chinese firms. Asia Pacific Journal of Management. (3)24, 489-465.