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List of Articles
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Open Access Article
1 - Explaining the Multi-Level Model of Strategic Thinking
farajolah rahimi abdolhadi Darziyanazizi azam rezaiToday, the right way of managing and strategic thinking is one of the most important steps that organizations must take in order to prevent their growth and development, so for leaders who want to change their future and their environment, mastery of thinking A strategy MoreToday, the right way of managing and strategic thinking is one of the most important steps that organizations must take in order to prevent their growth and development, so for leaders who want to change their future and their environment, mastery of thinking A strategy is very important. Hence, this study is strategic thinking Explanation multilevel model. The present research in terms of purpose is Development and in terms of Data collection is descriptive- Surveying. The study sample Experts strategic planning team is a selection of production companies, Khuzestan province. The number of teams participating in this study are 18 teams that 130 people have been chosen sampling method. For gathering data using questionnaires that its validity and reliability was approved. After confirming the normality of the data of the PLS structural equation modeling techniques to examine individual and group level assumptions and techniques used to analyze the surface HLM is hypothetical. The results of this study showed that variables individual level, risk tolerance, tolerance of ambiguity and opportunism have a significant impact on strategic thinking individual. The group-level variables, Job diversity and task Conflict on strategic thinking (individual and group) have a significant positive impact and relationship conflict (variable level of the group) on strategic thinking (individual and group) and has a significant negative impact. Strategic thinking is a positive and significant impact on the individual strategic thinking, the results showed that strategic thinking (individual and group) there is a significant positive impact on organizational intelligence Manuscript profile -
Open Access Article
2 - Determination of Resilience Strategies and Resilience number in Iran Khodro supply chain
kazem ravansetan hasanali aghajani abdolhamid safaei mahmoud yahyazadeh farThis research deals with resilience of supply chain according to Iran Khodro Company. The aim of this study is determining strategies going to be able to prevent occurrence of stops in production line of Iran Khodro, or in case of stop, how production lines are restored MoreThis research deals with resilience of supply chain according to Iran Khodro Company. The aim of this study is determining strategies going to be able to prevent occurrence of stops in production line of Iran Khodro, or in case of stop, how production lines are restored in the minimum time to the state of pre-disruption or the most favorable condition. This study intends to determine resilience strategies in the Iran Khodro supply chain and also show resiliency in the Iran Khodro supply chain as a quantity number. In this study all failure modes have been identified through the research literature and expert's opinions. The population of this research includes managers and experts of logistics and planning departments of Sapco Company. In this research failure modes and effects analysis (FMEA) technique has been used to determine resilience strategies in supply chain before occurrence of failures and also a new technique which named failure analysis after occurrence (FAAO) is used to determine resilience strategies in supply chain after occurrence of failure. Finally, the amount of resilience of Iran Khodro supply chain is calculated. Fifteen strategies have been determined by experts using above techniques in order to make resilient supply chain in Iran Khodro toward failures. The amount of resilience of supply chain allocating to Iran Khodro is calculated 0.14 before occurrence of failure and is calculated 0.27 after failure occurrence. Manuscript profile -
Open Access Article
3 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosaviEntrepreneurial orientation is one of the most important concepts in entrepreneurship literature which has strong effects of firm performance. Also branding is introduced in marketing literature and has gained the attention of small and medium enterprises owners. Thus t MoreEntrepreneurial orientation is one of the most important concepts in entrepreneurship literature which has strong effects of firm performance. Also branding is introduced in marketing literature and has gained the attention of small and medium enterprises owners. Thus this research has been conducted in order to investigate the impact of entrepreneurial orientation on the business growth through branding. The current research is an applicable study in terms of purpose and is a descriptive survey in terms of gathering data method. In the first phase (library studies) the researchers devised a theoretical framework for the research constructs (entrepreneurial orientation, branding and business growth); also with regards to the fact that branding is a multi-dimensional concept, two of its main components (brand orientation and brand resources) have been employed. Then a closed-answer questionnaire was designed using Likert five point scale and was distributed among the statistical sample members (133 SME managers in Yazd industrial park). The gathered data was analyzed using SmartPLS software with the structural equation modeling approach and the proposed hypotheses were verified by factor analysis and path analysis methods. The findings show the positive and significant impact of entrepreneurial orientation on the business growth with the mediating role of branding. The paper has contribution to knowledge by integrating the entrepreneurship and marketing fields and bridging between the disciplines. The results act as a guide for the practitioners and actors in the industry by showing them how to better steer their businesses and gain competitive advantage over their fellow competitors in the market. Manuscript profile -
Open Access Article
4 - Prioritizing organizational strategies
Seyed Heidar Mirfakhraddini Ali Morovati Sharifabadi mehran mohammadiToday, most organizations require strategic planning to increase their capabilities, long-term growth and long-term survival, and reduce the risk of their operations. After formulating strategies, it is important to determine the priority of using strategies, which can MoreToday, most organizations require strategic planning to increase their capabilities, long-term growth and long-term survival, and reduce the risk of their operations. After formulating strategies, it is important to determine the priority of using strategies, which can be used with multi-indicator decision-making models. One of the actions that increases the impact of strategic planning is to prioritize the use of strategies. Multiple criteria decision-making models are used in a variety of contexts such as risk assessment, supply chain management, strategic planning, production environments, raw material selection, weapon systems assessment, and so on. The main purpose of this paper is to compare the results of the QSPM matrix and the SAW and TOPSIS techniques to prioritize the strategies for theSharq Sazeh Kavir company. The population includes board of directors and Sharq Sazeh Kavir Company employees, CEOs of construction and contracting company of Yazd and civil engineering faculty of Yazd University, Managers and Deputy Director- General of Roads and Urban Development of Yazd province. Data needed for this study is extracted from available expert opinions. To carry out this research, strategic planning for the East Structural Company was initially carried out and the strategy was determined by the SWOT matrix. Then defensive strategies recognized suitable for Sharq Sazeh Kavir by using SPACE matrix and then these strategies were ranked by using QSPM Matrix. In the next sectionall identified strategies were ranked using SAW and TOPSIS techniques. Comparing the results of the QSPM matrix and the SAW and TOPSIS technique, shows the similarity of all three methods in ranking the defensive strategies, as well as the difference between SAW and TOPSIS techniques in ranking all strategies. Manuscript profile -
Open Access Article
5 - Analysis of the Effect of Social Media Strategy on Social Media Marketing Strategy and Organizational Performance of Chain Supermarkets
abolfazl danaei moslem moeenToday’s companies crave for creating connection with their customers in order to recognize them better, utilize their ideas, learn from them, realize their needs, provide the best services for them and consequently improve their own performances. One of the ways t MoreToday’s companies crave for creating connection with their customers in order to recognize them better, utilize their ideas, learn from them, realize their needs, provide the best services for them and consequently improve their own performances. One of the ways to create connection which nowadays is of great interest, is using social media. Thus, the purpose of this research is to analyze the role of social media strategy and its relation with organizational culture, organizational learning, organizational maturity, organizational agility, social network, innovation direction, social media marketing strategy and organizational performance in Tehran’s chain supermarkets. In order to accomplish this purpose, information of 32 chain supermarkets of Tehran, and views of 73 managers and social media experts in these 32 companies were gathered. In this study, structural equation modeling and Fuzzy Set Qualitative Comparative Analysis are employed to conduct confirmatory factor analysis and item-level variance partitioning. Results indicate that elements of social media marketing strategy, organizational culture, organizational learning, organizational maturity, organizational agility, social network and innovation direction are among key factors affecting organizational performance of chain supermarkets. Manuscript profile -
Open Access Article
6 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoliNowadays companies with superior performance in various industries are moving towards retaining customers and building customer loyalty. In fact, they have found that attracting a new customer can be very costly and that today they need loyal customers in order to be ab MoreNowadays companies with superior performance in various industries are moving towards retaining customers and building customer loyalty. In fact, they have found that attracting a new customer can be very costly and that today they need loyal customers in order to be able to maintain their positions in a highly competitive environment. Thus, the identification of factors affecting customer loyalty is a matter of prime importance. Therefore, the present study investigates the impact of relationship marketing (RM) strategies on customer satisfaction and customer loyalty of Ansar Bank clients. This study was conducted by implementing a descriptive, correlational research design. For this purpose, Ansar Bank clients in Tabriz Metropolis were considered as the population, and the questionnaire was used to collect customer feedback. The reliability of all variables was within acceptable range. Furthermore, the model was tested using the Partial Least Squares (PLS) method supported by PLS-Graph software. The results indicated that the explained variance of customer satisfaction by the major dimensions of relationship marketing (RM) strategies is 94%; and that “communication development” with a path coefficient of 0.596 and “conflict management” with a path coefficient of 0.580 have the greatest impact among the major dimensions of relationship marketing (RM) strategies. Therefore, organizations are required to go beyond fulfilling customers’ basic needs, meet customer expectations and redirect their attention from merely providing customer satisfaction to building loyalty and trust by establishing long-term, bilateral communication that can be profitable for both sides. Manuscript profile -
Open Access Article
7 - The Role of Customer Knowledge Management in Creating Competitive Advantage in Small and Medium Enterprises; (Case Study: Companies in Industrial City of Khorramabad)
eliza azadbakht naser khaniCKM is a combination of KM and CRM. The CKM is important to develop the business strategy of the organization and as a result to improve organizational activities and achieve competitive advantage. Nowadays in close competitive conditions, the organizations are followin MoreCKM is a combination of KM and CRM. The CKM is important to develop the business strategy of the organization and as a result to improve organizational activities and achieve competitive advantage. Nowadays in close competitive conditions, the organizations are following this concept that '' Implementation of CKM plans can be a factor to cause competitive advantage for them?” So it seems necessary to research on CKM in SME's and its role in competitive advantage. The main aim of this research was to investigate the relationship between customer knowledge management with components gaining customer knowledge, transform customer knowledge, using customer knowledge and support customer knowledge and competitive advantage with components Differentiation and Low Cost in SME's. So in this research, a conceptual model was offered that is a combination of elements of CKM and competitive advantage. The questionnaire was designed and distributed among managers and senior ‎staff and ‎P.L.S software were used for data analysis. The main hypothesis was confirmed with G.O.F criteria 75%, and from 8research hypothesis 6cases were confirmed and 2cases were not confirmed. The relationship between gaining customer knowledge and transform customer knowledge with cost leadership were not confirmed. The relationship between using customer knowledge, support customer knowledge with cost leadership and gaining customer knowledge, transform customer knowledge, using customer knowledge and support customer knowledge with Differentiation are confirmed. The results of this research can be used to increase customer orientation in organization, the importance of customer in competitive advantage, improve performance of organization and reduce the costs. Manuscript profile
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