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        1 - Designing a Product Development Process Model in Gas Refining Companies Based on Grounded Theory
        Hooman Keshavarzi Sayed Javad Iranban Moghadeseh Mohammadian
        In today's rapidly changing technological and competitive world, industrial companies must develop new products. In this regard, the aim of this research is to provide a new product development model suitable for the conditions of gas refining companies. This research h More
        In today's rapidly changing technological and competitive world, industrial companies must develop new products. In this regard, the aim of this research is to provide a new product development model suitable for the conditions of gas refining companies. This research has used the foundational data theory approach. The statistical population of this research is managers, heads of departments, and experts of the studied refining companies. After conducting 20 semi-structured interviews with experts, this research has modeled the model of the product development process based on the qualitative research strategy and using MAXQDA software. The findings showed that the causal conditions of product development, including the pressures caused by system policies, customer-oriented attitude, and internal organizational factors, lead to product development management. Land conditions include financial-economic, political, legal, technical-technological, governance, and investment considerations. Also, the intervening conditions include infrastructure, management characteristics, employee characteristics, and organizational structure. The main phenomenon is product development. Also, the strategies include forming a product development team, sifting ideas, marketing research, market measurement, speeding up the process of idea to action, the feasibility of production preparations, preparation of production preparations, accurate creativity, and adaptation of strategy horizontally and vertically. Finally, the expected outcomes of product development management include the timely presence of the product in the market and increased sales and exports. Manuscript profile