This article was aimed to evaluate the reasons for audience who participate in theater performances which was conducted with survey method. Measuring instrument was a questionnaire and it was contributed among 384 theater audiences in Shahr Theater, Vahdat Hall and the More
This article was aimed to evaluate the reasons for audience who participate in theater performances which was conducted with survey method. Measuring instrument was a questionnaire and it was contributed among 384 theater audiences in Shahr Theater, Vahdat Hall and the Artists’ House. The results of this study are as follows: Men are more likely to watch theater, and theater audiences are in the age range of 16 to 38 years. Singles go to theater more than married. The majority of theater audiences are educated and high social class. Theater audiences usually go without any special plans and with their friends. The sources for getting information about performances were internet and friends. Playwright, director, actors, genre drama, stage design and theater ticket prices were ordinal criteria for theater audiences. The five factors were determined as inviting reasons to theater: 1. live environment. 2. Honesty and lack of censorship in the theater. 3. Unique features. 4. Special effects. 5. Motivation and audiences’ need.
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