the rapid development of the internet has provided new opportunities like providing ‎essential goods and services in the internet . in this important matter , several factors are ‎involved which one of which is social trust and its dimensions . the purpose of th More
the rapid development of the internet has provided new opportunities like providing ‎essential goods and services in the internet . in this important matter , several factors are ‎involved which one of which is social trust and its dimensions . the purpose of this study ‎was to investigate the relationship between social trust and internet preparation of essential ‎goods and services among Natanz households . the method of this research in terms of ‎objective is applied and in terms of time is cross - sectional and data collection method is ‎survey . the population of this study is 15 thousand households in Natanz , with a sample ‎size of 400 people with cochran formula that was selected by cluster method and random ‎sampling method . the research tool is a researcher - made questionnaire whose validity ‎was confirmed by the professors of the community and its reliability was confirmed by ‎Cronbach 's alpha 0/76 . using SPSS software , the following results were obtained : there is ‎a significant relationship between individual and institutional trust by buying online ‎shopping , durable and durable goods and receiving services . according to the meaningful ‎relation between institutional social trust and online shopping , strengthening of trust ‎building processes by institutions is necessary‏ .‏
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