Prediction the Female Students’ Loyalty to Nongovernmental Schools on the Basis of the Trust, Commitment and Satisfaction

Subject Areas : Research in Curriculum Planning

محمدعلی نادی ¹ , میترا محمدی ² , علی سیادت ³

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Received: 2017-10-17 Accepted : 2017-10-17 Published : 2009-06-22

Keywords: Nongavernmental, commitment, satisfaction, loyalty, Trust,

Abstract :

The present study aims at investingating the relationship between the students’ loyalty to nongovernmental schools with the trust, commitment and satisfaction. The statistical population consists of all female students studying at the five-regions of nongovernmental schools in Isfahan city. Out of the original population, 340 students were selected through shared random sampling technique and Cohen et al sample-size table (2001). To analyze the findings, use was made of correlational analysis and in order to collect the data, 4 types of questionnaires were employed: the loyalty questionnaire developed by Helgesen and Nesset (2007), the trust questionnaire developed by Garbarino and Johnson (1999), the commitment questionnaire developed by Bove and Mitzifiris (2007), and the satisfaction questionnaire developed by Germler and Gwinner (2000). Face and content validity of the utilized instruments were confirmed by some experts in the field. The findings revealed that there was a significant positive correlation between the students’ loyalty and their trust (r= 0.469, 0.05), commitment (r=0.276, 0.05), satisfaction (r=0.517, 0.05). Among the variables investigated, only trust and satisfaction had the prediction power of loyalty. Moreover, the results of structural equations demonstrated that trust and commitment had a direct influence on loyalty.