Author Index

A

Abdolvand.Mehri The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]
Abdolvand.Mehri Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
Alikhani.Razieh University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
alipoor.vahideh Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work [ Vol.16, Issue 3 - Autumn Year 1400]
Asadzadeh Firoozabadi.Alireza Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]
asayesh.farzad Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) [ Vol.16, Issue 4 - Winter Year 1400]
asgarpor.rasol Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products) [ Vol.16, Issue 2 - Summer Year 1400]

B

babaei.sahar The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs) [ Vol.16, Issue 4 - Winter Year 1400]
Bagheri kahyesh.Atefeh Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz) [ Vol.16, Issue 3 - Autumn Year 1400]
BAKHSHANDEH.MAHDIEH Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz) [ Vol.16, Issue 3 - Autumn Year 1400]
Barzegarloo.Daryoush Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz) [ Vol.16, Issue 1 - Spring Year 1400]

C

Chankeshi.Sadaf The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle) [ Vol.16, Issue 3 - Autumn Year 1400]

D

darvish.mosayeb Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment [ Vol.16, Issue 2 - Summer Year 1400]
dehghan najm abadi.amer Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]

E

Emamgholi.Nazanin Providing a brand-customer relationship model on the Instagram social network [ Vol.16, Issue 2 - Summer Year 1400]
Esgandari.Karim The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]
Esmaili.mohamad reza The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans [ Vol.16, Issue 1 - Spring Year 1400]

F

fesanghari.javad Developing a Comprehensive Model of Marketing of Recreational Sports: A Technology-Based Approach [ Vol.16, Issue 4 - Winter Year 1400]
Fotoohi zadeh.Mahsa Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]

G

ghafari ashtiani.peyman The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle) [ Vol.16, Issue 3 - Autumn Year 1400]
ghasemi panah.mitra Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange [ Vol.16, Issue 4 - Winter Year 1400]
Ghorbanian.Mohammadreza Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) [ Vol.16, Issue 4 - Winter Year 1400]

H

hamdi.karim Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country [ Vol.16, Issue 2 - Summer Year 1400]
Heidarzadeh Hanzaee.Kambiz Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y [ Vol.16, Issue 2 - Summer Year 1400]
Heidarzadeh Hanzaee.Kambiz Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
Hoseinzade Shirzili.Maria Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) [ Vol.16, Issue 4 - Winter Year 1400]
Hosseini Ghoncheh.Seyed Jalaledin The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle) [ Vol.16, Issue 3 - Autumn Year 1400]

J

Jalali.Seyed Mahdi Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]

K

Kakaei.Hamid Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]
Karimi.Ozhan Providing a brand-customer relationship model on the Instagram social network [ Vol.16, Issue 2 - Summer Year 1400]
Kazemi.Fazlollah Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz) [ Vol.16, Issue 1 - Spring Year 1400]
Khademi.Tayebeh Branding co-creation through customers participation in digital media [ Vol.16, Issue 2 - Summer Year 1400]
Khammar.Fariba Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province) [ Vol.16, Issue 1 - Spring Year 1400]
Khazai Kohpar.Mostafa University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
kheiri.kiana Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products) [ Vol.16, Issue 2 - Summer Year 1400]

L

Lotfızadeh.Fereshteh Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y [ Vol.16, Issue 2 - Summer Year 1400]

M

mahdavi sabet.zahra Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
mehri bazghaleh.anis Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work [ Vol.16, Issue 3 - Autumn Year 1400]
mehri bazghaleh.atefeh Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work [ Vol.16, Issue 3 - Autumn Year 1400]
Mirahmadi.Monir Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]
Mohamad esmaeil.Sedigheh The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company [ Vol.16, Issue 3 - Autumn Year 1400]
Mohammadi.Akbar The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs) [ Vol.16, Issue 4 - Winter Year 1400]
Moshabaki Esfahani.Asghar Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling [ Vol.16, Issue 3 - Autumn Year 1400]

N

norouzi zad.zeinab Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment [ Vol.16, Issue 1 - Spring Year 1400]

O

Orafaye Jamshidi.Shadi The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]

P

pali.samira The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers) [ Vol.16, Issue 3 - Autumn Year 1400]

R

Rezaei Asiabar.Behnam The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs) [ Vol.16, Issue 4 - Winter Year 1400]
rostamizad.sara Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y [ Vol.16, Issue 2 - Summer Year 1400]

S

samadzadeh.amirhossein The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]
samadzadeh.amirhossein Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model [ Vol.16, Issue 3 - Autumn Year 1400]
Shahidi.Amirhossein The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies) [ Vol.16, Issue 1 - Spring Year 1400]
Shamszadeh alavi.Sayed mohammad The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity [ Vol.16, Issue 3 - Autumn Year 1400]
Shirmohammadi.Yazdan Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]
Soleymanpour.Soheyla The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]

T

Taghipourian.Mohammad Javad University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
taham.marzie The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company [ Vol.16, Issue 3 - Autumn Year 1400]
Tahmasebi Aghbelaghi.Dariush Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment [ Vol.16, Issue 1 - Spring Year 1400]

Z

zamani.shahoo The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans [ Vol.16, Issue 1 - Spring Year 1400]
Zanganeh.Mehdi Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province) [ Vol.16, Issue 1 - Spring Year 1400]
zarie.ali The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans [ Vol.16, Issue 1 - Spring Year 1400]
Ziaei.Mahmoud Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country [ Vol.16, Issue 2 - Summer Year 1400]