Author Index

Abdolvand.Mehri Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions [ Vol.8, Issue 2 - Summer Year 1392]
Abdolvand.Mehri Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study) [ Vol.8, Issue 4 - Winter Year 1392]
Asghary.F. Study of the Coordination between Business Level Strategies and Market Orientation in the Context of Organizational Life Cycle Stages [ Vol.8, Issue 2 - Summer Year 1392]
Azimpour Khujin.M. Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes [ Vol.8, Issue 3 - Autumn Year 1392]

Behboudi.Mehdi Mobile-Banking Adoption by Iranian Bank Clients [ Vol.8, Issue 1 - Spring Year 1392]

Farahani.H. Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province [ Vol.8, Issue 4 - Winter Year 1392]

ghafari ashtiani.peyman The Study of Effective Factors on Cosmetic Impulse Buying [ Vol.8, Issue 3 - Autumn Year 1392]
ghafari ashtiani.peyman The Survey of Effect of Relationship Quality and Rapport on Word of Mouth [ Vol.8, Issue 1 - Spring Year 1392]
ghasemi.paria Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch) [ Vol.8, Issue 3 - Autumn Year 1392]
ghasemi.paria An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates) [ Vol.8, Issue 1 - Spring Year 1392]
Ghouchani.Farokh A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry [ Vol.8, Issue 3 - Autumn Year 1392]

Haji Mohammad Ali.A. The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran) [ Vol.8, Issue 1 - Spring Year 1392]
Hashemi.M. Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) [ Vol.8, Issue 2 - Summer Year 1392]
Heidarzadeh Hanzaee.Kambiz Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) [ Vol.8, Issue 2 - Summer Year 1392]
Heidarzadeh Hanzaee.Kambiz Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty [ Vol.8, Issue 4 - Winter Year 1392]
Hoseini.S. Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran) [ Vol.8, Issue 3 - Autumn Year 1392]

Jamshidian.Mohammad Amin Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak) [ Vol.8, Issue 1 - Spring Year 1392]

Khajouei.F. Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone) [ Vol.8, Issue 2 - Summer Year 1392]
Kheiry.Bahram Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes [ Vol.8, Issue 3 - Autumn Year 1392]

Mahmoodi.L. The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province [ Vol.8, Issue 2 - Summer Year 1392]
Mirhoseini.M. Explaining the Affecting Factors of M-Banking Acceptance by Saderat Bank's Customers [ Vol.8, Issue 1 - Spring Year 1392]
Mojoodi.Amin Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch) [ Vol.8, Issue 3 - Autumn Year 1392]
Momeni.Hossein Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study) [ Vol.8, Issue 4 - Winter Year 1392]

Omidzade.R. Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry [ Vol.8, Issue 3 - Autumn Year 1392]

Panahi Vanani.Mandana The Survey of Effect of Relationship Quality and Rapport on Word of Mouth [ Vol.8, Issue 1 - Spring Year 1392]
Parakhodi Moghaddam.P. Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions [ Vol.8, Issue 2 - Summer Year 1392]

Radipour.I. Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran) [ Vol.8, Issue 2 - Summer Year 1392]

samadi tirandazi.roghaye Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company) [ Vol.8, Issue 3 - Autumn Year 1392]
Samiei nasr.mahmoud Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes [ Vol.8, Issue 3 - Autumn Year 1392]
shafizadeh.hamid Presentation of Integrated Model of Consumer Behavior in Electronic Shopping [ Vol.8, Issue 2 - Summer Year 1392]
Shamsi Gooshki.Sajjad The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies) [ Vol.8, Issue 4 - Winter Year 1392]

vazifeh dust.hossine Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry [ Vol.8, Issue 3 - Autumn Year 1392]

zanjirdar.Majid The Survey of Effect of Relationship Quality and Rapport on Word of Mouth [ Vol.8, Issue 1 - Spring Year 1392]