Author Index

Afshar Kazem.Mohammad ali Analyzing the Role of Value Chain in the Success of Business Platforms: A Study of Value Creation, Value Chain Type, Agility, and Network Effects Efficiency [ Vol.20, Issue 2 - Summer Year 1404]
arabi.saeed Explanation of the components affecting the routing of the food distribution system [ Vol.20, Issue 1 - Spring Year 1404]
arbab.maryam Systematic review of supply chain capabilities and competitive advantage in food industry supply chain [ Vol.20, Issue 1 - Spring Year 1404]
Arya.kiumars Identification of Dimensions, Components, and Indicators of Health Tourism Development with Emphasis on Online Marketing [ Vol.20, Issue 2 - Summer Year 1404]
Azad.Naser Analyzing the concept of quality in marketing management consulting projects [ Vol.20, Issue 2 - Summer Year 1404]

behzadi.mohammad hassan Designing a business continuity marketing model under conditions of uncertainty in the gas industry [ Vol.20, Issue 2 - Summer Year 1404]

Dehghani Ashkezari.Mohammad Reza Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS [ Vol.20, Issue 1 - Spring Year 1404]

emamimibody.maryam Explaining the Threshold Effects of Foreign Exchange Market Pressure on Stock Returns with the Influence of Risk Aversion Indicators in Aiming to Improve Marketing Management in Financial Markets [ Vol.20, Issue 1 - Spring Year 1404]

Fani.Majid The Data Analysis Network Process (DANP) is one of the success factors of technology-based startup businesses [ Vol.20, Issue 2 - Summer Year 1404]
fatehifar.elham Designing a model for evaluating the innovation capacity system with an emphasis on innovation in marketing (case study of companies located in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran) [ Vol.20, Issue 2 - Summer Year 1404]
Fazeli.Parisa Identification of Dimensions, Components, and Indicators of Health Tourism Development with Emphasis on Online Marketing [ Vol.20, Issue 2 - Summer Year 1404]

Ghari ivari.melika Investigating the impact of perceived service quality on the flow experience among retail food products in Mashhad [ Vol.20, Issue 2 - Summer Year 1404]
Ghodrati.Hassan Systematic review of supply chain capabilities and competitive advantage in food industry supply chain [ Vol.20, Issue 1 - Spring Year 1404]

hataminasab.sayyed hasan Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS [ Vol.20, Issue 1 - Spring Year 1404]
Heidarzadeh Hanzaee.Kambiz The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand [ Vol.20, Issue 1 - Spring Year 1404]

karimian.leila Analyzing the concept of quality in marketing management consulting projects [ Vol.20, Issue 2 - Summer Year 1404]
karimimazraehshah.masoud Identifying dimensions of forward-looking marketing based on sustainable innovation in the handmade carpet industry [ Vol.20, Issue 2 - Summer Year 1404]
keramati.mohammadali Designing a model for evaluating the innovation capacity system with an emphasis on innovation in marketing (case study of companies located in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran) [ Vol.20, Issue 2 - Summer Year 1404]
khodaparast.mahdi The Data Analysis Network Process (DANP) is one of the success factors of technology-based startup businesses [ Vol.20, Issue 2 - Summer Year 1404]
khorakian.alireza Investigating the impact of perceived service quality on the flow experience among retail food products in Mashhad [ Vol.20, Issue 2 - Summer Year 1404]
kordlouie.hamidreza The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand [ Vol.20, Issue 1 - Spring Year 1404]

Lotfızadeh.Fereshteh Designing a business continuity marketing model under conditions of uncertainty in the gas industry [ Vol.20, Issue 2 - Summer Year 1404]

mahban.aidin Predicting product sales in the Iranian pharmaceutical industry using artificial intelligence [ Vol.20, Issue 1 - Spring Year 1404]
Mahdikhani.Mehri Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS [ Vol.20, Issue 1 - Spring Year 1404]
mahmoodzadeh.mahmood Identification of Dimensions, Components, and Indicators of Health Tourism Development with Emphasis on Online Marketing [ Vol.20, Issue 2 - Summer Year 1404]
mirhosseini.sayyed majid Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS [ Vol.20, Issue 1 - Spring Year 1404]
mohammadifar.Yousef Explanation of the components affecting the routing of the food distribution system [ Vol.20, Issue 1 - Spring Year 1404]
Moinzad.Hossein Designing a model for evaluating the innovation capacity system with an emphasis on innovation in marketing (case study of companies located in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran) [ Vol.20, Issue 2 - Summer Year 1404]
Montakhab Madani.Mina Designing an effective native advertising model: Grounded Theory [ Vol.20, Issue 1 - Spring Year 1404]

namamian.farshid Explanation of the components affecting the routing of the food distribution system [ Vol.20, Issue 1 - Spring Year 1404]
Nayebzadeh.Shahnaz Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS [ Vol.20, Issue 1 - Spring Year 1404]

raeissi.shahram Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach [ Vol.20, Issue 1 - Spring Year 1404]
rahmati ghofrani.yalda Designing an effective native advertising model: Grounded Theory [ Vol.20, Issue 1 - Spring Year 1404]

Saberi Haghaegh.Rahmat Ali Designing an effective native advertising model: Grounded Theory [ Vol.20, Issue 1 - Spring Year 1404]
SADEGHI SANABADI.MARYAM Explaining the Threshold Effects of Foreign Exchange Market Pressure on Stock Returns with the Influence of Risk Aversion Indicators in Aiming to Improve Marketing Management in Financial Markets [ Vol.20, Issue 1 - Spring Year 1404]
saeedi.hamid Designing a business continuity marketing model under conditions of uncertainty in the gas industry [ Vol.20, Issue 2 - Summer Year 1404]
salimpour.yaghoub Analyzing the concept of quality in marketing management consulting projects [ Vol.20, Issue 2 - Summer Year 1404]
Sharifi Renani.Hosein Explaining the Threshold Effects of Foreign Exchange Market Pressure on Stock Returns with the Influence of Risk Aversion Indicators in Aiming to Improve Marketing Management in Financial Markets [ Vol.20, Issue 1 - Spring Year 1404]

Taghipourian.Mohammad Javad Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach [ Vol.20, Issue 1 - Spring Year 1404]
tellohosseini.farrokh Identifying dimensions of forward-looking marketing based on sustainable innovation in the handmade carpet industry [ Vol.20, Issue 2 - Summer Year 1404]

Yousefi Babadi.Majid Analyzing the Role of Value Chain in the Success of Business Platforms: A Study of Value Creation, Value Chain Type, Agility, and Network Effects Efficiency [ Vol.20, Issue 2 - Summer Year 1404]
Yousefzade- Chabok.Shahrokh Designing an effective native advertising model: Grounded Theory [ Vol.20, Issue 1 - Spring Year 1404]