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Open Access Article
1 - Organizational virtue modeling with the Mic Mak method and the structural equation approach in the Ministry of Keshavarzi Jahad
ali mehdizadeh ashrafi mohammadbagher moradi amir gholam abri majid jahangirfardThe subject of this research is the modeling of organizational virtue with the Mic Mak method and the structural equation approach in the Ministry of Keshavarzi Jahad, with the aim of validating the proposed research model. The method of conducting the current research MoreThe subject of this research is the modeling of organizational virtue with the Mic Mak method and the structural equation approach in the Ministry of Keshavarzi Jahad, with the aim of validating the proposed research model. The method of conducting the current research is fundamental and exploratory, and the statistical population of the research in the qualitative phase is 12 experts and in the quantitative phase, the experts of the Ministry of Jihad of Agriculture with a sample of 382 people, which was created by the researcher using a 93-item questionnaire. has been answered and the validity and reliability of the tool has also been measured and confirmed. In this research, the fuzzy Delphi technique and interpretive structural modeling and path analysis methods were used in Micmac, SPSS and SmartPLS software to test the research hypotheses. Based on the results in the qualitative section, the research pattern according to the output of the Atlas T software, includes 1 comprehensive theme, 7 organizing themes and 24 basic themes. Based on the results of the power of influence and degree of dependence (Mik-Mak output), the variable of responsibility was recognized as the most influential (high influence and independent) variable, and horizon opening as the most influential variable (low influence and dependence). Also, the results of structural equation modeling and partial least squares technique showed that all factor loadings were higher than 0.3 and the model was confirmed with 95% confidence. Manuscript profile -
Open Access Article
2 - The effect of management relationships on company performance with the mediating role of business model innovation and environmental disturbance moderation
mohammad sharifzadegan Sayyed Reza Fazli MutlaqThis research examines management relationships on company performance with the mediating role of business model innovation and the moderating role of environmental disturbance in Oxin Steel Company of Khuzestan. The complexity of markets in attracting customers and cre MoreThis research examines management relationships on company performance with the mediating role of business model innovation and the moderating role of environmental disturbance in Oxin Steel Company of Khuzestan. The complexity of markets in attracting customers and creating a competitive advantage highlights the role of the innovation process in production, services, processes, products and the creation of new ideas. The current research is practical in terms of purpose, correlational in terms of method, and quantitative in terms of nature, which is carried out in the field. The statistical population of the research includes 23 managers of Oxin Steel Company of Khuzestan, who used the random sampling method to collect data from a standard questionnaire and to test the hypotheses of the research, the method of structural equations and PLS software version 4 were used. Is. The results of the research show that managerial relationships have an effect on business model innovations with a value of (β=0.841). Also, management relationships have an effect on the company's performance with a value (β=0.686) and finally, business model innovations have an effect on the company's performance with a value (β=0.810). Also, management relationships through business model innovations have an effect on company performance with a value of (0.640). And environmental turbulence has affected the relationship between management relationships and company performance with a value of (0.150). Managerial relationships are effective in accessing limited resources and also obtaining the required information in the field of research and development, which can be used to achieve innovation and react to changes in turbulent markets, and in this way, it can improve performance. The company helped. Manuscript profile -
Open Access Article
3 - Marketing planning model strategies in controlling the operation of cinema situations in Iran
galia heidarian esmaeil hassanpour ghroghchi vahid mokizadeh mohamad ghafournia"The purpose of this research is to present a marketing model of cinema situations in Iran. To achieve this goal, applied approach and mixed exploratory-descriptive methods were used. Data were collected through a questionnaire with five-choice questions and a 5-choice More"The purpose of this research is to present a marketing model of cinema situations in Iran. To achieve this goal, applied approach and mixed exploratory-descriptive methods were used. Data were collected through a questionnaire with five-choice questions and a 5-choice Likert scale. To collect data Qualitative, semi-structured interviews with experts and specialists in the field have been used. The statistical population of the research includes 15 experts (experts and specialists in the field of marketing management and cinema industry) for the qualitative section and 384 experts, producers and planners of the cinema industry and private sector investors. It is for the quantitative part. The sampling method in the qualitative part has been done using the snowball sampling method and judgment until reaching theoretical saturation. The results of the research in the qualitative part include 202 codes discovered in 34 categories, which according to Strauss and Corbin's strategy, apply , are interactions and actions that are used in normal behavior and how to manage situations by people when faced with problems. These are behaviors that people, companies and societies do or say. These actions are intentional actions that take place to solve problems. In this research, 10 categories of basic strategies include: movie attraction, viewer engagement, brand story, solving financial problems, effective advertising, actor's personal brand, paying attention to needs, movie quality, central brand, post-show activity. Manuscript profile -
Open Access Article
4 - Assessing the sustainability in the tomato paste supply chain using the principles of natural accessibility, management and bootstrap simulation
Masoud Vassei Maryam Daneshmand-Mehr Morteza Bazrafshan Armin Ghane KanafiData envelopment analysis is used for better understanding of data, more transparency and deeper understanding of patterns, relationships and characteristics of data. Data envelopment analysis is able to ensure that the data used in the analysis and decisions are comple MoreData envelopment analysis is used for better understanding of data, more transparency and deeper understanding of patterns, relationships and characteristics of data. Data envelopment analysis is able to ensure that the data used in the analysis and decisions are complete. By examining the data coverage, it is possible to see whether every possible value is present in the key variables and whether every row or observation required for the analysis is sufficiently responsive. The main goal of this research is to provide a framework for measuring the sustainability of supply chain performance using the principles of natural accessibility, management and bootstrap simulation. Therefore, in this article, a new model for evaluating sustainable supply chain performance will be presented using network data envelopment analysis and bootstrap simulation through the integration of principles governing natural and managerial accessibility. In this model, the key factors of the sustainable supply chain including economic, social and environmental factors will be considered as inputs and outputs in the data coverage analysis model. In addition, the inputs are considered in both managerial (under control) and non-managerial (uncontrolled) ways according to the principles of natural and managerial accessibility. Then, by using the bootstrap simulation method, and building the required data, the estimation of the network efficiency score for the decision making units is carried out. To illustrate the proposed method, a real case study is considered in the tomato paste supply chain network. According to the results, the accuracy of the used method has been shown. Manuscript profile -
Open Access Article
5 - Identifying and determining the prioritization of effective factors in the application of lean six sigma projects in the automotive industry
mostafa mohammadi seyed ahmad shayanniaSix Sigma methodology is a process-oriented method with an emphasis on results and effectiveness, based on improving the quality of products, services and processes. In our country, with other industrial and service centers, the high power of these tools has been discov MoreSix Sigma methodology is a process-oriented method with an emphasis on results and effectiveness, based on improving the quality of products, services and processes. In our country, with other industrial and service centers, the high power of these tools has been discovered and implemented quickly by exchanging information with other organizations and industrial centers in the world. The effective use of Lean Six Sigma in the automotive industry. The current research is applied in terms of method and descriptive-analytical in terms of method. The data collection tool is a questionnaire whose validity and reliability were confirmed. The statistical community of the research includes the automobile industry and because it is from all the experts of this research for sampling. The factors produced from the subject of literature after refining by experts were divided into seven categories of process, environmental, economic, cultural, individual, motivational and managerial factors. Using the fuzzy hierarchical analysis technique of prioritization, people were finally ranked first. Finally, practical suggestions for the industry were presented Manuscript profile -
Open Access Article
6 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery GarebolaghThe main goal of this research is to evaluate the effective hindering challenges on branding (avoidance of branding) of family companies in active companies of West Azerbaijan province. The present study used survey method to collect data and correlation method to analy MoreThe main goal of this research is to evaluate the effective hindering challenges on branding (avoidance of branding) of family companies in active companies of West Azerbaijan province. The present study used survey method to collect data and correlation method to analyze data. The statistical population of the research includes marketing managers of family companies active in West Azerbaijan province who are active in various industries, according to the information obtained from the province's industries and mines organization, the statistical population of this research is 250 people. A simple random sampling method was used for sampling. Using Cochran's formula, 144 statistical samples were obtained that could be analyzed. The data collection tool is a questionnaire with 29 items, which was confirmed in terms of validity and reliability. In order to test the hypotheses of the research, partial least squares structural equation modeling was used. The results of this research showed that high marketing costs, lack of confidence in the company's abilities, lack of necessary knowledge, weak demand and high risk of branding have a positive and significant effect on the inhibition of branding in active family companies of West Azerbaijan Province. Manuscript profile
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