The cultural position of sport channel programs by the focus on Globalization process

Subject Areas : Journal of Cultural Management

Fatemeh Azizabadi Farahani ¹ , Reza Dastani ²

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Received: 2015-07-18 Accepted : 2015-08-18 Published : 2015-08-23

Keywords: Cultural Consequences, sport programs, sport T. V channel, Globalization,

Abstract :

Introduction and Aim: Sports and related phenomena are considered among the realms in which the media plays a significant role for their reflections towards audiences. Media is regarded as the substantial grounding factor for the Globalization process and it is recognized as the main element for Tran’s fering the culture into the society. Therefore, recognition and identification of the performance of sport programs in the realm of culture due to the category of Globalization is primarily necessary. Purpose of the study the objective of present research is to scrutinize the cultural status of sport channel programs with the emphasis on Globalization from the viewpoint of experts and sport programmers. Method: This research is applicable due to its related objective; it is descriptive, due to the pertinent strategy; it is measurement-based, due to the implementation procedure. Meanwhile, the required data and information are collected by quantitative case study procedure. Statistical universe of the research includes the total experts and authorities regarded as the managers, custodians and sport channel programmers whom are selected by purposeful sampling method. The sample volume consists of 118 managers, programmers and experts. Findings: The research data was analysed in the two levels of descriptive statistics by computing statistical indices such as the mean value and standard deviation in the forms of pertinent schedules and inferential statistics by applying kelmogrov-smirnov test, independent t- test and one- sample t-test. This procedure was implemented by applying spss 19 software with the significance level of p  0.05. Conclusions: Findings of the present research indicate that there is a meaningful difference between the observed status and expected position in the cultural grounds of sport channel programs, due to the displaying status of sport fields, selecting status of sport tournament, vestment and make-up positions, the status of convention, Identity positions, the status of women’s sports and the leisure time in sport programs. Meanwhile, there is a significant difference between the viewpoints of experts and programmers, due to the selecting status of sport tournament, the status of convention, Identity positions. The status of women’s sports and cultural position of sport programs. Whereas, there is no meaningful difference between the viewpoints of experts and programmers due to the displaying status of sport fields, vestment and make- up positions, and the leisure time in sport programs.  

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