Identifying Effective Interventions on Cultural Product Entrepreneurship in Iran

Subject Areas : Journal of Cultural Management

Hadiyeh Tanhaie Rad ¹ , akbar etebarian ² , ali rashidpoor ³

1 - Department of Cultural Management, Isfahan (khorasghan) Branch, Islamic Azad University, Isfahan, Iran
2 - Associate professor department of management, Isfahan(Khorasgan)Branch, Islamic Azad University,Isfahan,Iran
3 - Associate professor, Department of Cultural Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran

Received: 2021-10-13 Accepted : 2021-12-26 Published : 2022-10-23

Keywords: Cultural Products Entrepreneurship, Culture, Product, Interventions, cultural products,

Abstract :

Research Objective: Entrepreneurship of cultural products is rooted in innovation and cultural change, and an important factor for receiving, understanding, controlling and optimally guiding these changes is towards material and meta material values, which in the course of evolution are interfered with and their constructive creation is disrupted, this study aims to identify the effective interventions on cultural product entrepreneurship in Iran. Research Method: The research was conducted using a qualitative method based on content analysis to identify effective interventions on entrepreneurship of cultural products in the context of Iranian society. Data were collected through semi-structured and in-depth interviews with 13 experts in the field of cultural products entrepreneurship using the snowball technique. Findings: The results can be classified into three classes: Social interventions, private sector interventions, and government interventions. Social interventions are become by poor cultural literacy, cultural conflicts, ambiguity in society, and deadly mental patterns of creativity in society. Private sector interventions are formed by the challenges of marketing cultural products and the challenges of producing cultural products. Also, public sector interventions have been created following the policy challenges of the cultural management system, the marketing challenges of government cultural products, the challenges of producing government cultural products, the structural challenges of the cultural management system, and the challenges of the culture management support system.Conclusion: The findings of this study have implicitly confirmed social interventions in relation to the existence of ambiguity in society and implicitly confirmed social interventions in relation to poor cultural literacy.