Analyzing the Strategies for Cultural Tourism Development in Isfahan using the SWOT-QSPM Hybrid Model

Subject Areas : Journal of Cultural Management

laiia jalilian ¹ , iman chaghajerdi ² , ziba fotoohi ³ , salma etebari ghohar rizi ⁴

1 - MA in Geography and Urban Planning, Payame Noor University, Tehran
2 - MA in Geography and Urban Planning, Department of Geography, Najaf Abad Unit, Islamic Azad University, Najaf Abad, Isfahan (Corresponding Author): [e-mail]
3 - MA in Geography and Urban Planning, Department of Geography, Najaf Abad Unit, Islamic Azad University, Najaf Abad, Isfahan
4 - Graduate student of cultural management and planning, Tehran University, Islamic Azad University, Research Sciences, Tehran

Received: 2018-02-16 Accepted : 2018-02-24 Published : 2018-04-21

Keywords: Isfahan City, Cultural Tourism, Strategy, Combined Model SWOT_QSPM, Tourism,

Abstract :

Introduction & Objective: Cultural tourism is one of the most important means of exchanges. Cultural nations are among the most important tools for intercultural dialogue. The purpose of this research is to analyze the strategies of Cultural Tourism development in Isfahan using the SWOT_QSPM hybrid model. Methodology: The research method was descriptive-analytic. A questionnaire was used to collect information Findings: According to the results of Table 2, so (aggressive) strategies have the highest weight, and among the four selected strategies, the city's appropriate geographical location in holding national and international cultural competitions with a score of The attraction of 5.6915, the creation of conditions and the adoption of principles for attraction of foreign investments with a score of 5.61, the prohibition of over visiting cultural sites with an attraction score of 5.493 and encouraging private sector investors to accompany the government In organizing the cultural tourism industry of Isfahan with a score of 5.352, they are ranked first to fourth respectively. Conclusion: According to the findings of tables 2 and 5, the city of Isfahan has the potential for developing cultural tourism.