Comparing Experts’ and Executives’ Points of views about the Essentials of Media Literacy Education for Elementary Students: A Cultural Approach

Subject Areas : Journal of Cultural Management

Reza Rahimi ¹ , Mohammad Soltanifar ² , Fatemeh Azizabadi Farahani ³ , Afsaneh Zamani Moghaddam ⁴ , Bahareh Nasiri ⁵

1 - PhD-student, Department of Cultural Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Associated Professor, Department of Communication, Science and Research Branch, Islamic Azad University, Tehran, Iran (Corresponding Author(: [e-mail]
3 - Assistant Professor, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 - Associated Professor, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
5 - Assistant Professor, faculty member in Institute for Humanities and Cultural Studies, Tehran, Iran

Received: 2017-07-21 Accepted : 2017-08-12 Published : 2016-11-21

Keywords: Media literacy, Teaching thinking, Crititical Thinking,

Abstract :

Introduction and Research Goal: In recent decades,wasteful  consumption  of modern mass media by children, has sounded the alarm in our country. With respect to limited controllability, escape restrictions and inevitability of the modern media consumption, it seems that the one of the only fundamental solution of this problem is “teaching optimization of any type of media contents. In this research, with the aim of reaching the possibilities of realizing the consensus comments of experts and executives and increasing  the possibility of successful executing of the plan (media education to elementary students) meanwhile, in order to recognize the essentials of children  media education, these two groups of informers’ points of views has been examined and compared . Research Method:In this research, the researchers has been tried to explore the essentials of media education, hence, it is exploratory, and because of comparing the executives’ points of views, it is explanatory. In this research, it has been used the Delphi technique. Findings: It has been observed meaningful statistical significance in just two components .This result proves the existing of dominant alignment among the experts’ and executives’ points of views. Results: The consensus among experts’ and executives’ points of views, been proved. So the circumstances are ready for the successful implementation of media literacy in elementary schools.