The study assessed the profitability of catfish marketing in Ondo State, Nigeria. Structured interviews were used to collect information from a total of 50 marketers in each selected town across four local governments using a multi-stage sampling technique. Descriptive
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The study assessed the profitability of catfish marketing in Ondo State, Nigeria. Structured interviews were used to collect information from a total of 50 marketers in each selected town across four local governments using a multi-stage sampling technique. Descriptive statistics, Gini coefficient, and regression analysis were used for data analysis. The profitability analysis showed that catfish marketing is profitable with an income of N2,998 ($8.3) for every marketing operation. The Gini Coefficient value of 0.74 showed a high level of inequality in income distribution among the catfish marketers and also a high concentration of catfish marketers in the study area. The regression analysis showed that the total kilogram of catfish sold, the price per kilogram of catfish, experience in years, transportation cost of catfish, and age in years are determinants of income of catfish marketers and accounted for 91.2% variation in income of the catfish marketers. The problems militating against catfish marketing in the study area include; high rate of spoilage and high cost of transportation in the study area. The study recommended among others that the government should try as much as possible to organize seminars, workshops, and necessary trainings for catfish marketers on how they can reduce their losses so as to have a required and sustainable income.
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