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  • Tabatabaei Yeganeh.Zeinabolsadat Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) [ Vol.1, Issue 1 - Summer Year 1401]
  • taghvaee yazdi.maryam The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand) [ Vol.1, Issue 1 - Summer Year 1401]
  • Taj amir.Azade Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]
  • Torkiantbar@yahoo.com.Mansour Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]