Tabatabaei Yeganeh.Zeinabolsadat
Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention"
(Case study: iPhone Consumers in Iran)
[
Vol.1,
Issue
1
- SummerYear
1401]
taghvaee yazdi.maryam
The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude
(Case Study: Apple Brand)
[
Vol.1,
Issue
1
- SummerYear
1401]
Taj amir.Azade
Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
[
Vol.1,
Issue
2
- AutumnYear
1401]
Torkiantbar@yahoo.com.Mansour
Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation
Experiential marketing (case study: pharmaceutical manufacturing company)
[
Vol.1,
Issue
3
- WinterYear
1401]