A

  • andervazh.leila Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]
  • arab.ali the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance . [ Vol.1, Issue 1 - Summer Year 1401]
  • asayesh.farzad Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management [ Vol.1, Issue 1 - Summer Year 1401]
  • asayesh.farzad The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator [ Vol.1, Issue 2 - Autumn Year 1401]
  • asayesh.farzad Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]
  • Askri.Mohammad Hadi The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix [ Vol.1, Issue 3 - Winter Year 1401]