Author Index

A

andervazh.leila Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]
arab.ali the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance . [ Vol.1, Issue 1 - Summer Year 1401]
asayesh.farzad Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management [ Vol.1, Issue 1 - Summer Year 1401]
asayesh.farzad The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator [ Vol.1, Issue 2 - Autumn Year 1401]
asayesh.farzad Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]
askri.mohammad hadi The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix [ Vol.1, Issue 3 - Winter Year 1401]

E

eslami.ata The relationship between individual factors and willingness to purchase environmentally friendly products [ Vol.1, Issue 1 - Summer Year 1401]

F

Fazeli Veisari.mehran The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix [ Vol.1, Issue 3 - Winter Year 1401]
ferdowsi.abolfazl The relationship between individual factors and willingness to purchase environmentally friendly products [ Vol.1, Issue 1 - Summer Year 1401]

G

Ghafuri.Maesumeh Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention [ Vol.1, Issue 2 - Autumn Year 1401]
Ghayour.Seyed moteza Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator [ Vol.1, Issue 3 - Winter Year 1401]

H

Haghighi.Mohammad Role of emotional intelligence on Behavioral Intentions of Customers in Stores [ Vol.1, Issue 2 - Autumn Year 1401]
Hassanzadeh.mohammad Role of emotional intelligence on Behavioral Intentions of Customers in Stores [ Vol.1, Issue 2 - Autumn Year 1401]
Hosseini.Seyyed Mohammad Reza The relationship between the store image and service quality perceived value and the customers purchase intention [ Vol.1, Issue 3 - Winter Year 1401]
Hosseinpour.Mohammad Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]

J

Jafari.Behzad Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries [ Vol.1, Issue 3 - Winter Year 1401]

K

Kavosi.Neda Understand the digital marketing environment with KPIs and web analytics in the healthcare environment. [ Vol.1, Issue 1 - Summer Year 1401]
keramati.mohammadali Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention [ Vol.1, Issue 2 - Autumn Year 1401]
khandoozi.bozorgmehr the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance . [ Vol.1, Issue 1 - Summer Year 1401]
Khodadad Hosseini.Seyed Hamid Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh [ Vol.1, Issue 2 - Autumn Year 1401]
khorshidvand.Hossin Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]
Kord.Nezareh Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]

M

Mahmoodzadeh.Mahdi Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach [ Vol.1, Issue 3 - Winter Year 1401]
maleki.mojtaba The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company [ Vol.1, Issue 2 - Autumn Year 1401]
maroofi.fakhredin Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]
mehran.elnaz The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator [ Vol.1, Issue 2 - Autumn Year 1401]
mir.ali Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]
Moghaddas Shargh.Ammar Investigating the effect of social networks on consumer purchase intention among social network users [ Vol.1, Issue 1 - Summer Year 1401]
Mohammadi.Mohammad Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach [ Vol.1, Issue 3 - Winter Year 1401]
Montazeri.Zeynab The relationship between the store image and service quality perceived value and the customers purchase intention [ Vol.1, Issue 3 - Winter Year 1401]
Moradi.Alireza Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]

N

namamian.farshid Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]
Nazari.Hbibeh The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention [ Vol.1, Issue 2 - Autumn Year 1401]
nourellahi salamat.mehdi Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh [ Vol.1, Issue 2 - Autumn Year 1401]

O

Omidi.Fereydoun Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries [ Vol.1, Issue 3 - Winter Year 1401]

P

part.Pantea The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand) [ Vol.1, Issue 1 - Summer Year 1401]
Poorashraf.Yassan Allah The relationship between individual factors and willingness to purchase environmentally friendly products [ Vol.1, Issue 1 - Summer Year 1401]

R

Rahmanpour.Parvin The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method [ Vol.1, Issue 3 - Winter Year 1401]
Rekabdar.Ghasem Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries [ Vol.1, Issue 3 - Winter Year 1401]
Rojui.Morteza Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator [ Vol.1, Issue 3 - Winter Year 1401]

S

saeidi.parviz Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]
Safaei.Ehsan Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator [ Vol.1, Issue 3 - Winter Year 1401]
Salehi.Ali Role of emotional intelligence on Behavioral Intentions of Customers in Stores [ Vol.1, Issue 2 - Autumn Year 1401]
samiee.roohallah Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]
Sayari.Maryam The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches) [ Vol.1, Issue 2 - Autumn Year 1401]
Shadnoush.Nosratollah Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention [ Vol.1, Issue 2 - Autumn Year 1401]
Shojaee.Samareh Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]

T

Tabatabaei Yeganeh.Zeinabolsadat Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) [ Vol.1, Issue 1 - Summer Year 1401]
taghvaee yazdi.maryam The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand) [ Vol.1, Issue 1 - Summer Year 1401]
Taj amir.Azade Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]
Torkiantbar@yahoo.com.Mansour Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]

V

Valipour.Peiman The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches) [ Vol.1, Issue 2 - Autumn Year 1401]
Valipour.Peiman The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method [ Vol.1, Issue 3 - Winter Year 1401]