Author Index

A

Abbasi Astamal.Mohammadraza The effect of Managerial Social Capital on Bankruptcy Risk with an emphasis on Passive Institutional Owners (Case Study: Companies Listed on the Tehran Stock Exchange) [ Vol.2, Issue 2 - Summer Year 1402]
Abbasi Astamal.Mohammadraza Evaluating the Effectiveness of the Internal Audit System on Added Economic Value in the Steel Industry [ Vol.2, Issue 4 - Winter Year 1402]
Ahmadi Sharif.Mahmood Identifying and Ranking the factors affecting the application of blockchain technology in the Iranian banking industry using the fuzzy Delphi approach [ Vol.2, Issue 4 - Winter Year 1402]
Ahmadi Sharif.Mahmoud The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery(" [ Vol.2, Issue 1 - Spring Year 1402]
Ahmadi Sharif.Mhahmood Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park [ Vol.2, Issue 2 - Summer Year 1402]
Ahmadi.Majid Evaluating the Impact of Moral Obligation, Received Controls and Belonging to Material Ownership on Sustainable Consumption Behavior [ Vol.2, Issue 2 - Summer Year 1402]
Ahmadi.Samaneh Designing a Customer Behavior Analysis Model in the Financial Industry [ Vol.2, Issue 4 - Winter Year 1402]
Akhavan.Setareh Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) [ Vol.2, Issue 1 - Spring Year 1402]
Arezoo.Ghasemi The impact of digital marketing on marketing performance considering the mediating role of digital transformation and marketing capabilities in the fashion and apparel industry [ Vol.2, Issue 3 - Autumn Year 1402]
Asayesh.Farzad The Role of AI-Based Customer Relationship Management in Enhancing Consumer Loyalty [ Vol.2, Issue 3 - Autumn Year 1402]
Azad.Naser Designing a model for the quality dimensions of marketing management consulting services with classical grounded theory [ Vol.2, Issue 1 - Spring Year 1402]
Azimi.Parya The effect of Managerial Social Capital on Bankruptcy Risk with an emphasis on Passive Institutional Owners (Case Study: Companies Listed on the Tehran Stock Exchange) [ Vol.2, Issue 2 - Summer Year 1402]

D

Damirchi.Zohreh The effect of digital content marketing on purchasing behavior and electronic verbal recommendation communication of users in social networks [ Vol.2, Issue 2 - Summer Year 1402]

F

FAEZI RAZY.FARSHAD Presenting a Model of the Facilitators and Obstacles of the Present Bias Variable on Purchaser Behavior [ Vol.2, Issue 3 - Autumn Year 1402]
farahbakhsh.fahameh Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland [ Vol.2, Issue 1 - Spring Year 1402]
Farid Chehr.Elham Evaluating the Impact of Moral Obligation, Received Controls and Belonging to Material Ownership on Sustainable Consumption Behavior [ Vol.2, Issue 2 - Summer Year 1402]
Farokh Pour.Khadijeh Evaluating the Effectiveness of the Internal Audit System on Added Economic Value in the Steel Industry [ Vol.2, Issue 4 - Winter Year 1402]

G

Ghajari.Hossein The effect of information quality and information technology on business management with the moderating role of organizational support (Case study: Guilds of Qods County) [ Vol.2, Issue 3 - Autumn Year 1402]
ghasemi.maedeh The effect of digital content marketing on purchasing behavior and electronic verbal recommendation communication of users in social networks [ Vol.2, Issue 2 - Summer Year 1402]
Ghorbanian.Mohammadreza The effect of information quality and information technology on business management with the moderating role of organizational support (Case study: Guilds of Qods County) [ Vol.2, Issue 3 - Autumn Year 1402]

H

haghighinasab.Manijeh The effect of digital content marketing on purchasing behavior and electronic verbal recommendation communication of users in social networks [ Vol.2, Issue 2 - Summer Year 1402]
hashemi.farzad Examining the time of entry into the stock market and the effect of the desire of small investors of companies admitted to the stock exchange [ Vol.2, Issue 3 - Autumn Year 1402]
Hashemi.Solmaz The Role of AI-Based Customer Relationship Management in Enhancing Consumer Loyalty [ Vol.2, Issue 3 - Autumn Year 1402]
Hassankhani.Masoumeh Presenting a Model of the Facilitators and Obstacles of the Present Bias Variable on Purchaser Behavior [ Vol.2, Issue 3 - Autumn Year 1402]
hosseini.ahrar Developing a framework based on machine learning algorithms to optimize organizational cost forecasting [ Vol.2, Issue 4 - Winter Year 1402]

K

Karbalaei.Mohammad Examining the time of entry into the stock market and the effect of the desire of small investors of companies admitted to the stock exchange [ Vol.2, Issue 3 - Autumn Year 1402]
karimian.leila Designing a model for the quality dimensions of marketing management consulting services with classical grounded theory [ Vol.2, Issue 1 - Spring Year 1402]
Keshtkar Haranki.Mehran Identifying and Ranking the factors affecting the application of blockchain technology in the Iranian banking industry using the fuzzy Delphi approach [ Vol.2, Issue 4 - Winter Year 1402]
Khoshravesh Astaneh.Seyedeh Ronak Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park [ Vol.2, Issue 2 - Summer Year 1402]
khosravanimehr.zakiyeh Characteristics of the board of directors, Risk taking and Operational Risk of the company [ Vol.2, Issue 2 - Summer Year 1402]

M

Mahboub.Shamila Presentation of online shopping model: based on repeat purchase intention [ Vol.2, Issue 4 - Winter Year 1402]
Masoomikian.Mehran Investigating the impact of the audit committee on the relationship between the quality of financial reporting and the creation of value for shareholders [ Vol.2, Issue 2 - Summer Year 1402]
Mohsenikia.Naeemeh The impact of service quality dimensions on customer loyalty and trust in Mellat Bank branches in Tehran [ Vol.2, Issue 3 - Autumn Year 1402]
Mortazavi Nir.Seyed Ahmad The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company) [ Vol.2, Issue 1 - Spring Year 1402]

N

nosuhihadiyahoo.com.hadi Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users) [ Vol.2, Issue 1 - Spring Year 1402]

R

Rahimian.Mehrdad Investigating the effect of green consumerism on behavioral intention to use e-commerce with regard to the mediating role of environmental sustainability [ Vol.2, Issue 4 - Winter Year 1402]

S

sadani.jahed The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery(" [ Vol.2, Issue 1 - Spring Year 1402]
salimpour.yaghoub Designing a model for the quality dimensions of marketing management consulting services with classical grounded theory [ Vol.2, Issue 1 - Spring Year 1402]
samadzadeh.Masoud Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) [ Vol.2, Issue 1 - Spring Year 1402]
Seyed Razaghi.Seyed Abbas The impact of service quality dimensions on customer loyalty and trust in Mellat Bank branches in Tehran [ Vol.2, Issue 3 - Autumn Year 1402]

V

Vahidi far.Alireza Evaluating the Impact of Moral Obligation, Received Controls and Belonging to Material Ownership on Sustainable Consumption Behavior [ Vol.2, Issue 2 - Summer Year 1402]

Y

Yazdanirad.Maryam Identifying and Ranking the factors affecting the application of blockchain technology in the Iranian banking industry using the fuzzy Delphi approach [ Vol.2, Issue 4 - Winter Year 1402]

Z

Zaretalab.Arash The impact of digital marketing on marketing performance considering the mediating role of digital transformation and marketing capabilities in the fashion and apparel industry [ Vol.2, Issue 3 - Autumn Year 1402]