List of Articles seyed morteza azimzadeh

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  1 - The role of social status of brand equity on customer invocations the brand of equatic complexes
  Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh
  10.30486/4s.2022.1957642.1041
  Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive-correlative. The sta More

  Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive-correlative. The statistical population of this research was users of the Birjand aquatic complex, from which 384 people were randomly selected as a sample. The Mohammadi Questionnaire (2011) was used to collect data and Pearson Correlation, Friedman test and regression were used to analyze the data; the research hypotheses were also analyzed using SPSS 25 software. Dimensions of brand equity in this study include brand prominence, brand performance, brand judgment, brand sentiment, brand compliance and brand imageryResults: The results of this study confirmed the effect of brand equity and its dimensions of the brand value on the associations of customers of the aquatic complex of Birjand city and determined that among the dimensions of brand equity, the brand performance factor has the highest correlation with associationsConclusion: Customers' mental associations with the brand in today's marketplace are related to the success and longevity of the brand and are competitive, especially in industrial markets where loyal customers can guarantee the life of a company or destroy it in general. The more positive associations a brand has the greater its brand value and social status because customers recommend using that brand to their friends and acquaintances. Manuscript profile
• Open Access Article
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  2 - Investigate the role of emotional persuasion on self-efficacy and entrepreneurial attitude of sports students (an experimental study)
  Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh Zahra Aminiroshan
  10.30486/4s.2022.1957778.1042
  Objective: The aim of this study was to investigating the role of emotional persuasion on self-efficacy and entrepreneurial attitude of sports students (an experimental study).Methodology: The present study is a quasi-experimental and applied research that was conducted More

  Objective: The aim of this study was to investigating the role of emotional persuasion on self-efficacy and entrepreneurial attitude of sports students (an experimental study).Methodology: The present study is a quasi-experimental and applied research that was conducted in two stages: pre-test and post-test. The research population consists of graduate and undergraduate students of sports sciences of Mashhad universities who according to the research protocol, 150 people were randomly selected as a sample. For data collection, the samples (150 people) were first classified into three virtual groups (telegram): positive, negative persuasion and control. An online questionnaire was provided to the samples during the pre-test and post-test. Positive and negative persuasion messages were then sent to the groups for one month.Results: The findings show that positive emotional motivation has a positive and significant effect on self-efficacy and change in attitudes toward entrepreneurship of sports students. Also, negative emotional persuasion had no effect on students' entrepreneurial attitude, but in relation to the self-efficacy variable, it shows a significant effect.Conclusion: If a person is encouraged towards entrepreneurship by various factors, we can hope that his belief and self-efficacy will be strengthened and his attitude towards entrepreneurship will change in a positive direction. Because as the results of research show, a person's emotions can be effective in this direction. Therefore, it is suggested that in order to deal with the fear and the phenomenon of student unemployment, positive incentives be used in the educational environment to see the adjustment of unemployment of this segment of society in the future Manuscript profile