Neighborhood-Oriented Cultural Management and Urban Managers’ Cultural Performance Efficiency in Tehran

Subject Areas : Business Management

Sahar shetaban ¹ , esmaeil kavousy ² , Abbasali Ghaiyoomi ³

1 - PhD Candidate, Department of Management and Planning of Cultural Affairs, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Professor, Department of Management and Planning of Cultural Affairs, North Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Associate Professor, Department of Management and Planning of Cultural Affairs, North Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-02-06 Accepted : 2019-12-03 Published : 2020-08-22

Keywords: Tehran, Cultural Management, Neighborhood-Oriented Cultural Management, Performance Efficiency,

Abstract :

The aim of the current applied, descriptive and correlational study was to investigate neighborhood-oriented cultural management and the role it plays in urban managers’ cultural performance efficiency in the metropolitan city of Tehran. The research population comprised 14000000 citizens living in Tehran out of whom a sample of 384 was randomly selected, based on Morgan Table, to participate in the study. The research data were collected using a researcher-made five-point level Likert scale questionnaire comprising 4 factors and 28 items tapping the participants’ responses were. Therefore, 384 questionnaires were distributed among members of the target population. Having distributed and collected the questionnaires, we analyzed descriptively and inferentially. Descriptively, features like absolute and relative frequency, mean, standard deviation and variance of background and main variables were estimated. Inferentially, correlational tests, multiple regression and F-Test used indicated that neighborhood-oriented Cultural management had a significant effect on urban managers’ cultural performance efficiency in Tehran

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