Sociological Analysis of Attitude on Money: Young People in Tehran City

Subject Areas : Journal of Iranian Social Development Studies

sepideh zarei ¹ , Seyyed Vahid Aghili ² , mansour vosooghi ³

1 - مدرس/ مراکز اموزشی
2 - communication, central Tehran branch, Tehran, Iran
3 - sociology, human& social, science & research, Tehran, Iran

Received: 2019-12-03 Accepted : 2020-01-21 Published : 2007-12-22

Keywords: Attitude, Tehran, youth, Money,

Abstract :

Studying people's attitudes on money will predict their behavior and reaction. The efficiency of money in a society depends more on people's expectations and attitudes about money and people's thinking reflects the collective thinking of a society. This study is practical in terms of purpose, descriptive in terms of method and mixed in terms of data collection and analysis. For this purpose, the Q method, which is one of the mixed methods (quantitative- qualitative), has been used. A total of 41 terms were extracted from interviews, theoretical foundations, and previous researches, shaped the discourse space of the study. For the purpose of sorting Q sample phrases, 30 young employed in Tehran were selected by purposeful method. Then, in the quantitative section, by completing the Q tables and analyzing the obtained data by factor analysis, the mentality of the individuals in each group was identified and analyzed. The results of this study show four mentalities of youth in Tehran with communicating, social, cultural and moral dimensions and concepts.