Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences
Subject Areas : Jounal of Marketing ManagementHadis Pourjamshidi 1 , Azadeh mohamadizalani 2 , Hossein Mahdizadeh 3 , Zohreh Motamedinia 4
1 - Master of Education and Entrepreneurship Promotion, Ilam University, Ilam, Iran
2 - Master of Education and Entrepreneurship Promotion, Ilam University, Ilam, Iran
3 - Assistant Professor, Department of Entrepreneurship and Rural Development, Ilam University, Ilam, Iran
4 - Ph.D. Student of Agricultural Extension and Education, University of Tehran, Tehran, Iran
Keywords: health orientation, structural equation modeling, health food, students ilam,
Abstract :
Backgrounds and Objectives: This study aims to identify factors affecting the consumption of healthy food survey among students of ilam. Methods: The statistical population was the students of ilam, out of which a sample of 170 individuals were randomly, selected using multistage random cluster sampling. The data collection tool used in the study was a questionnaire designed by the researcher. Confirmatory factor analysis (CFA) was used to assess the reliability of the questionnaire’s variables. We attempted to develop a reliable model using structural equation modeling to explore factors affecting the consumption of health food in ilam University. Results: The results of this survey indicated that “health orientation” “Subjective norms”,” access, directly and “Self- Regulatory”, “Knowledge of the product”, “Product Features” indirectly, are associated with the consumption of health food. Conclusion: The young population is the most important nutritional food addictions and attention to the important challenges that the campus last opportunity for health education and nutritional class provides a range of students makes. Common pattern healthy food and take action to improve the most effective strategy to promote healthy lifestyles in society.
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