Developing the organization's strategy based on the six main and implementing tools of the blue ocean strategy in the path of the organization's growth
Subject Areas : Human Capital Empowerment
1 - Student of Azad University, Sirjan branch
Keywords: organization strategy, six main and implementation tools of the blue ocean strategy, Organization growth,
Abstract :
The current research is descriptive, analytical with a practical aspect. The blue ocean strategy can play a role as a place, source or as an innovative competitive resource in the education sector to identify the potential capacities in an organization, and relying on the antecedents of growth in the turbulent and bloody sea of competition, bring the organization to a safe shore with the blue ocean strategy boat. The obtained results can lead to the improvement and excellence of the methods, tools, structures, as well as patterns used in educational organizations, in order to accelerate organizational growth, relying on the blue ocean strategy. In the first part, with the help of different data collection methods, all the aspects of the blue ocean strategy were identified and investigated. Then, by conducting a survey and statistical analysis, the 6 main tools of risks and the probability of occurrence and the intensity of the effect of each one of them were determined. Considering 6 tools, the ranking of the criteria and the examination of the sub-criteria were determined and the priority of each tool was determined.
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