تدوین استراتژی سازمان بر اساس شش ابزار اصلی و اجرایی استراتژی اقیانوس آبی در مسیر رشد سازمان
الموضوعات :
1 - دانشجوی دکتری دانشگاه آزاد واحد سیرجان
الکلمات المفتاحية: استراتژی سازمان, اقیانوس آبی, رشد سازمان,
ملخص المقالة :
پژوهش حاضر از نوع توصیفی، تحلیلی با جنبه کاربردی است. راهبرد اقیانوس آبی می‌تواند در جایگاه، آوردگاه یا به عنوان یک منبع رقابتی نوآورانه در بخش آموزش ایفای نقش کند تا ظرفیت‌های بالقوه، در یک سازمان شناسایی، و با تکیه بر پیشایندهای رشد، در دریای پر تلاطم ، مواج و خونین رقابت، سازمان را با قایق استراتژی اقیانوس آبی به ساحلی امن برساند نتایج بدست آمده می‌تواند منجر به بهبود و تعالی روش‌ها، ابزارها، ساختارها و همچنین الگوهای مورد استفاده در سازمان‌های آموزشی، در جهت تسریع رشد سازمانی، با تکیه بر استراتژی اقیانوس آبی شود. در بخش اول با کمک روش‌های مختلف جمع آوری داده ها تمامی زوایای استراتژی اقیانوس آبی شناسایی و مورد بررسی قرار گرفت. سپس با نظرسنجی و انجام تحلیل آماری، بر روی 6 ابزار اصلی ریسک ها و میزان احتمال وقوع و شدت اثر هر کدام یک از آنها مشخص گردید. با احتساب به 6 ابزار ، رتبه بندی معیارها و بررسی زیر معیارها مشخص و اولویت بندی هر ابزار تعیین گردید.
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