Neo-Strategy Theory: Concepts, Assumptions and Applications
Subject Areas : Strategic Management Researches
1 - Ph.D. Graduated of Public Management Department, Management & Economic Faculty, Science & Research Branch, Islamic Azad University, Tehran, Iran
Keywords: Neo-Strategy, Strategic Burnout Syndrome, Strategic Management Adhesion Illusion, Intention Reversal, Strategizing,
Abstract :
.... Strategic management theories have faced a new challenge in recent years. All common paradigms of strategic management are based on the assumptions of economic rationality, economic behavior, and financial utilitarian, but it is necessary to consider the assumptions of bounded rationality and non-economic behaviors as well, because strategic decisions are made by humans and ultimately implemented by humans. The purpose of this study is to develop neo-strategy theory in strategic management. In order to conduct this research, Tracy's iterative phronetic approach, which simultaneously utilizes emerging qualitative data as well as existing theories and concepts, has been used. Semi-structured interviews with 5 executives in the private sector were used to collect data. These data were coded after analysis and finally led to the formation of neo-strategy theory by combining the theoretical frameworks of prospect theory, utilitarian theory and existing concepts in the field of neurostrategy and behavioral strategy. Findings show that the occurrence of bounded rationality along with the two phenomena of strategic management adhesion and intention reversal that have been introduced in this study has led to the occurrence of a phenomenon called strategic burnout syndrome which through attention to the strategic utilitarianism and action-oriented can treat this complication.
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