A Content Analysis of Physics Educational Multimedia Regarding the Principles of Multimedia, Structure and Content

Subject Areas : Educational management

Peyman  Yar Mohammadzadeh ¹ (Assistant Professor of Educational Sciences Department, Azarbaijan Shahid Madani University, Tabriz, Iran)
Sirus  Asadian Abbas Balaghi ² (Assistant Professor of Educational Sciences Department, Azarbaijan Shahid Madani University, Tabriz, Iran)
Zahra  Karami ³ (M.A. in Educational Research, Azarbaijan Shahid Madani University, Tabriz, Iran)

Received: 2014-09-16 Accepted : 2014-11-04 Published : 2015-08-01

Keywords: structure, Multimedia, Content Analysis, second-year physics,

Abstract :

The aim of this paper was to analyze the content of physics educational multimedia for high school students regarding the principles of multimedia, structure and content. These principles contain multimedia principle, contiguity, redundancy, speech and personalization. This study was qualitatively conducted. The sample of the study comprised a selection of educational software of physics course for the second year of high school. Using purposive sampling method and due to the shortages of the samples, 11 were selected and were evaluated through content analysis methods. Totally, 15 categories and 97 codes of educational multimedia dimensions including demographic, content and structural features were found and their evidence was studied. Findings showed that for the educational multimedia, more attention was given to demographic features. Considering the structural category, findings showed that the highest content was given to the preliminary section and the least content was given to the peripheral category. Pointing to the content category, which was of the multimedia principles, findings showed that most of the attention was given to the redundancy and speech principles, and the least attention was given to the personalization principle. Each of the given categories can help the researcher as independent issues for future studies serving as underlying principles to meet the problems in educational multimedia and discover a new dimension.

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