تأثیر همکاری استراتژیک بر نوآوری محصول با نقش اشتراک دانش: دیدگاه آینده نگر
محورهای موضوعی : آینده پژوهی
فرزاد آسایش
1
*
,
رسول مهدیخانی
2
1 - گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد شهر قدس، تهران، ایران.
2 - کاندیدای دکتری گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
کلید واژه: همکاری استراتژیک, اشتراک دانش, نوآوری محصول,
چکیده مقاله :
چکیده
زمینه و هدف: همکاری استراتژیک به عنوان یکی از مهم ترین استراتژی های آینده نگر سازمانی به یکی از مهم‌ترین عوامل برای رقابت و کسب مزیت رقابتی، بهبود عملکرد و خلق نوآوری تبدیل شده است. هدف از این پژوهش بررسی تأثیر همکاری استراتژیک، اشتراک دانش داخلی و خارجی بر نوآوری محصول است.
روش‌شناسی: این پژوهش از نظر هدف کاربردی و از نظر روش توصیفی- پیمایشی است. جامعه مورد بررسی کارشناسان فعال در صنعت خودروسازی، فناوری اطلاعات و ارتباطات، خدمات مالی، مواد شیمیایی و حمل و نقل است. داده‌ها با حجم 152 نمونه با استفاده از پرسشنامه و به روش نمونه‌گیری تصادفی ساده جمع‌آوری شدند، فرضیه‌ها نیز با روش مدلیابی معادلات ساختاری و با استفاده از نرم‌افزار Smart-PLS بررسی شدند.
یافته‌ها: نتایج تحلیل داده ها نشان می دهد که همکاری استراتژیک تأثیر مثبتی بر اشتراک دانش داخلی و خارجی و نوآوری محصول دارد. اشتراک دانش داخلی و خارجی تأثیر مثبتی بر نوآوری محصول دارند. همکاری استراتژیک از طریق اشتراک دانش داخلی و خارجی تأثیر مثبتی بر نوآوری محصول دارد.
نتیجه‌گیری: با توجه به یافته های تحقیق شرکت ها می توانند با ایجاد یک فضای مشترک با شرکا، امکان اشتراک دانش و تجارب را فراهم کنند. این فضاها می‌توانند شامل برگزاری جلسات گروهی، نشریات، آموزش‌ها، وبینارها و دیگر فعالیت‌های مشابه باشد. این راهکار به شرکت ها کمک می‌کند تا از تجربیات و دانش شرکا، مشتریان و کارمندان استفاده کرده و نوآوری محصولات خود را بهبود بخشند. این مطالعه اولین تلاشی است که همکاری استراتژیک را به عنوان ابزاری برای آینده‌نگری شرکت‌های تجاری ادر نظر می گیرد.
Abstract
Background and Purpose: Strategic collaboration has emerged as one of the most significant forward-looking organizational strategies, becoming a crucial factor for competition, achieving competitive advantage, enhancing performance, and fostering innovation. This study aims to examine the impact of strategic collaboration, both internal and external knowledge sharing, on product innovation.
Methodology: This research is applied in purpose and descriptive-survey in method. The target population consists of experts active in the automotive, information technology and communications, financial services, chemicals, and transportation industries. Data were collected from a sample of 152 respondents using a questionnaire and through simple random sampling. The hypotheses were tested using structural equation modeling with Smart-PLS software.
Findings: The results of the data analysis indicate that strategic collaboration positively influences both internal and external knowledge sharing and product innovation. Furthermore, internal and external knowledge sharing positively affects product innovation. Strategic collaboration positively impacts product innovation through internal and external knowledge sharing.
Conclusion: Based on the research findings, companies can facilitate knowledge and experience sharing by creating a shared space with partners. Such spaces may include group meetings, publications, training sessions, webinars, and other similar activities. This approach helps companies leverage the experiences and knowledge of partners, customers, and employees to enhance their product innovation. This study represents the first attempt to examine strategic collaboration as a tool for shaping the future perspective of commercial companies.
مهدیخانی، رسول و والمحمدی, چنگیز. (1399). تأثیر ویژگی‌های شرکت‌های کوچک‌ومتوسط بر رشد عملکرد مالی با اثر میانجی هوش بازاریابی آینده نگر و انعطاف‌پذیری استراتژیک. آینده پژوهی مدیریت، 31(1)، پیاپی (120).
Akinnuwesi, B. A., Odumabo, A., & Aribisala, B. S. (2020). Knowledge Grid: An Intelligent System for Collaboration and Knowledge Management in Nigerian Universities. Data Science Journal. Vol. 19, No. 1, pp. 1-16.
Ali, M. A., Hussin, N., Flayyih, H. H., Haddad, H., Al-Ramahi, N. M., Almubaydeen, T. H., ... & Hasan Abunaila, A. S. (2023). A Multidimensional View of Intellectual Capital and Dynamic Innovative Performance. Journal of Risk and Financial Management, 16(3), 139.
Amankwah-Amoah, J., Khan, Z., Wood, G., & Knight, G. (2021). COVID-19 and digitalization: The great acceleration. Journal of business research, 136, 602-611.
Audretsch, B. D., & Belitski, M. (2023). The limits to open innovation and its impact on innovation performance. Technovation, 119, 102519.
Arpaci, I., & Baloğlu, M. (2016). The impact of cultural collectivism on knowledge sharing among information technology majoring undergraduates. Computers in Human Behavior. Vol. 56, No. 1, pp. 65-71.
Agyapong, A., & Acquaah, M. (2016). The Direct and Indirect Effects of Innovative Capability on Firm Performance: Evidence from Micro and Small Family Businesses in Ghana. In Family Businesses in Sub-Saharan Africa. Palgrave Macmillan US.
Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. Pearson.
Barratt, M. (2004). Understanding the meaning of collaboration in the supply chain. Supply Chain Management: an international journal, 9(1), 30-42.
Baregheh, A., Rowley, J., Sambrook, S. (2009). "Towards a Multi disciplinary definition of innovation", Management Decision, Vol.47, No.8, pp. 1323-1339.
Blome C, Schoenherr, T. & Eckstein, D. (2014). The impact of knowledge transfer and complexity on supply chain flexibility: A knowledge-based view, International Journal of Production Economics. Vol. 147, No. 2, pp. 307-316.
Carrillo-Carrillo, F., & Alcalde-Heras, H. (2020). Modes of innovation in an emerging economy: a firm-level analysis from Mexico. Innovation, 22(3), 334-352.
Chatterjee, S., Chaudhuri, R., Vrontis, D., & Piccolo, R. (2021). Enterprise social network for knowledge sharing in MNCs: Examining the role of knowledge contributors and knowledge seekers for cross-country collaboration. Journal of International Management. Vol. 27, No. 2, pp. 1008-10027.
Chae, H. C. (2024). In search of gazelles: machine learning prediction for Korean high-growth firms. Small Business Economics, 62(1), 243-284.
Child, J., & Hsieh, L. H. (2014). Decision mode, information and network attachment in the internationalization of SMEs: A configurational and contingency analysis. Journal of world Business, 49(4), 598-610. Vol. 49, No. 4, pp. 598-610.
Costa, E., Soares, A. L., & de Sousa, J. P. (2016). Information, knowledge and collaboration management in the internationalisation of SMEs: A systematic literature review. International Journal of Information Management. Vol. 36, No. 4, pp. 557-569.
Davenport, T. H. (2006). Competing on analytics. Harvard business review, 84(1), 98.
Dong, J. Q., & McCarthy, K. J. (2019). When more isn’t merrier: pharmaceutical alliance networks and breakthrough innovation. Drug discovery today, 24(3), 673-677.
Esmaelnezhad, D., Taghizadeh-Yazdi, M., Mahdiraji, H. A., & Vrontis, D. (2023). International strategic alliances for collaborative product Innovation: An agent-based scenario analysis in biopharmaceutical industry. Journal of Business Research, 158, 113663.
Falk, M. (2017). Gains from horizontal collaboration among ski areas. Tourism Management, 60, 92-104. Vol. 60, No. 1, pp. 92-104.
Forcadell, F. J., Ubeda, F., & Zúñiga-Vicente, J. Á. (2018). Initial resource heterogeneity differences between family and non-family firms: Implications for resource acquisition and resource generation. Long Range Planning, 51(5), 693-719.
Gorane, S., & Kant, R. (2017). Supply chain practices and organizational performance-an empirical investigation of Indian manufacturing organizations. International Journal of Logistics Management. Vol. 28, No. 1, pp. 75-101.
Gou, J., Li, N., Lyu, T., Lyu, X., & Zhang, Z. (2019). Barriers of knowledge transfer and mitigating strategies in collaborative management system implementations. VINE Journal of Information and Knowledge Management Systems. Vol, 49 No. 1, pp. 2-20.
Heckmann, N., Steger, T., & Dowling, M. (2016). Organizational capacity for change, change experience, and change project performance. Journal of Business Research, 69(2), 777-784. Vol. 69. No. 2, pp. 777-784.
Hsu, W. T., Chen, H. L., & Cheng, C. Y. (2013). Internationalization and firm performance of SMEs: The moderating effect of CEO attributes. Journal of World Business. Vol. 48, No. 1, pp. 1-12.
Janssen, O., Van de Vliert, E. and West, M. (2004). "The bright and dark sides of individual and group innovation", a special issue. introduction, Journal of Organizational Behavior, Vol.25, No.2, pp.129-145
Kawasaki, T., Wakashima, H., & Shibasaki, R. (2022). The use of e-commerce and the COVID-19 outbreak: A panel data analysis in Japan. Transport Policy, 115, 88-100.
Koufteros, X., Vonderembse, M. and Jayaram, J. (2005), “Internal and external integration for product development: the contingency effects of uncertainty, equivocality, and platform strategy”, Decision Sciences, Vol. 36 No. 1, pp. 97-133.
Ku, E. C., Wu, W. C., & Lin, A. R. (2011). Strategic alignment leverage between hotels and companies: The buyer–supplier relationship perspective. International Journal of Hospitality Management. Vol. 30, No. 3, pp. 735-745.
Lenny Koh, S. C., Demirbag, M., Bayraktar, E., Tatoglu, E., & Zaim, S. (2007). The impact of supply chain management practices on performance of SMEs. Industrial Management & Data Systems. Vol. 107, No. 1, pp. 103-124.
Li, S., Gao, L., Han, C., Gupta, B., Alhalabi, W., & Almakdi, S. (2023). Exploring the effect of digital transformation on Firms’ innovation performance. Journal of Innovation & Knowledge, 8(1), 100317.
Luu, T. T. (2017). Market responsiveness: antecedents and the moderating role of external supply chain integration. Journal of Business & Industrial Marketing. Vol. 32, No. 1, pp. 30-45.
Mehdikhani, R., & Valmohammadi, C. (2019). Strategic collaboration and sustainable supply chain management. Journal of Enterprise Information Management. Vol. 32, No. 5, pp. 778-806.
Mitchell, A. (2023). Collaboration technology affordances from virtual collaboration in the time of COVID-19 and post-pandemic strategies. Information Technology & People, 36(5), 1982-2008.
Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Industrial marketing management. Vol. 39, No. 8, pp. 1311-1320.
Nadler, D. A. (2001). The strategic enterprise: Organizational architecture for sustainable growth. View Point, 2, 10-16.
Norris-Tirrell, D. and Clay, J.A. (2016), Strategic Collaboration in Public and Nonprofit Administration:A Practice-Based Approach to Solving Shared Problems, CRC Press, Boca Raton, FL.
Nonaka, I., & Takeuchi, H. (1995). The knowledge creation company: how Japanese companies create the dynamics of innovation. New York.
Nonaka, I., & Takeuchi, H. (2007). The knowledge-creating company. Harvard business review, 85(7/8), 162.
Prajogo, D., Olhager, J., (2012). Supply chain integration and performance: the effects of long-term relationships, information technology and sharing, and logistics integration. International Journal of Production Economics. Vol. 135, No. 1, pp. 514-522.
Porter, R. (1985). Lay medical knowledge in the eighteenth century: The evidence of the Gentleman's Magazine. Medical History, 29(2), 138-168.
Rialti, R., Marzi, G., Caputo, A., & Mayah, K. A. (2020). Achieving strategic flexibility in the era of big data: The importance of knowledge management and ambidexterity. Management Decision. Vol. 58, No. 8, pp. 1585-1600.
Sadeghi, O. A., Mehdikhani, R., Nazem, F., & Nazem, A. H. (2016). The mediating role of knowledge management on the relationship between organizational intelligence and effectiveness at ports and maritime organization of tehran province. Journal of Research on Management of Teaching in Marine Sciences, 3(6), 52-64..
Schönwälder, J., & Weber, A. (2023). Maturity levels of sustainable corporate entrepreneurship: The role of collaboration between a firm's corporate venture and corporate sustainability departments. Business Strategy and the Environment, 32(2), 976-990.
Schoenherr, T., Hilpert, D., Soni, A.K., Venkataramanan, M.A., Mabert, V.A., (2010). Enterprise systems complexity and its antecedents: a grounded-theory approach. International Journal of Operations and Production Management. Vol. 6, No. 30, pp. 668-639.
Stefan, I., & Bengtsson, L. (2017). Unravelling appropriability mechanisms and openness depth effects on firm performance across stages in the innovation process. Technological Forecasting and Social Change. 21(1), 252-260.
Utami, A. F., & Ekaputra, I. A. (2021). A paradigm shift in financial landscape: encouraging collaboration and innovation among Indonesian FinTech lending players. Journal of Science and Technology Policy Management. Vol. ahead-of-print No.
Wang, Y., Yan, F., Jia, F., & Chen, L. (2023). Building supply chain resilience through ambidexterity: an information processing perspective. International Journal of Logistics Research and Applications, 26(2), 172-189.
Whipple, J. M., & Russell, D. (2007). Building supply chain collaboration: a typology of collaborative approaches. The International Journal of Logistics Management, 18(2), 174-196.
Wu,. I, Chuang. C., b & Hsu, C. (2014). Information sharing and collaborative behaviors in enabling supply chain performance: A social exchange perspective. Int. J. Production Economics. Vol. 148, No. 1, pp. 122-132.
Xie, X., Liu, X., & Chen, J. (2023). A meta-analysis of the relationship between collaborative innovation and innovation performance: The role of formal and informal institutions. Technovation, 124, 102740.
Yeh, C. C., Ku, E. C., & Ho, C. H. (2016). Collaborating pivotal suppliers: Complementarities, flexibility, and standard communication between airline companies and travel agencies. Journal of Air Transport Management. Vol. 55, No. 1, pp. 92-101.
Zhang, H., & Yuan, S. (2023). How and When Does Big Data Analytics Capability Boost Innovation Performance?. Sustainability, 15(5), 4036.