The effect of strategic collaboration on product innovation via the mediation role of knowledge sharing: A future perspective
Subject Areas : Futurology
Farzad Asayesh
1
*
,
Rasoul Mehdikhani
2
1 - Department of Business Management, Islamic Azad University, Shahr-e-Qods Branch, Tehran, Iran.
2 - PhD Candidate, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Keywords: Strategic Collaboration, Internal and External Knowledge sharing, Innovation Performance,
Abstract :
Abstract
Background and Purpose: Strategic collaboration has emerged as one of the most significant forward-looking organizational strategies, becoming a crucial factor for competition, achieving competitive advantage, enhancing performance, and fostering innovation. This study aims to examine the impact of strategic collaboration, both internal and external knowledge sharing, on product innovation.
Methodology: This research is applied in purpose and descriptive-survey in method. The target population consists of experts active in the automotive, information technology and communications, financial services, chemicals, and transportation industries. Data were collected from a sample of 152 respondents using a questionnaire and through simple random sampling. The hypotheses were tested using structural equation modeling with Smart-PLS software.
Findings: The results of the data analysis indicate that strategic collaboration positively influences both internal and external knowledge sharing and product innovation. Furthermore, internal and external knowledge sharing positively affects product innovation. Strategic collaboration positively impacts product innovation through internal and external knowledge sharing.
Conclusion: Based on the research findings, companies can facilitate knowledge and experience sharing by creating a shared space with partners. Such spaces may include group meetings, publications, training sessions, webinars, and other similar activities. This approach helps companies leverage the experiences and knowledge of partners, customers, and employees to enhance their product innovation. This study represents the first attempt to examine strategic collaboration as a tool for shaping the future perspective of commercial companies.
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