تأثیر سرمایه فکری، مدیریت دانش، نوآوری و استراتژی تمایز بر مزیت رقابتی: دیدگاه هماهنگ¬سازی منابع
تأثیر سرمایه فکری، مدیریت دانش و نوآوری بر مزیت رقابتی: دیدگاه هماهنگ سازی منابع
محورهای موضوعی : حسابداری مدیریت
محمدحسین صفرزاده بندری
1
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بنیامین عزیزی
2
1 - استادیار، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران(نویسنده مسئول)
2 - دانشجوی دکتری حسابداری، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران
کلید واژه: سرمایه فکری, مدیریت دانش, نوآوری, استراتژی تمایز, مزیت رقابتی.,
چکیده مقاله :
منابع شرکت، به¬ویژه منابع نامشهود نقش مهمی در دستیابی به مزیت رقابتی و موقعیت بهتر شرکت¬ها را در بازار ایفا می-کنند. لذا هدف از انجام این پژوهش بررسی تأثیر سرمایه فکری، مدیریت دانش، نوآوری و استراتژی تمایز بر مزیت رقابتی در شرکت¬های تولیدی بورس و فرابورس ایران است. علاوه بر این از دیدگاه هماهنگ سازی منابع به¬عنوان تئوری پایه پژوهش استفاده شده است. در این پژوهش داده ها از 213 شرکت تولیدی عضو بورس و فرابورس از طریق پرسشنامه جمع¬آوری گردید. یافته¬های پژوهش نشان داد که سرمایه فکری و مدیریت دانش به¬طور قابل توجهی باعث بهبود نوآوری و مزیت رقابتی شرکت می¬شوند. علاوه بر این سرمایه فکری و مدیریت دانش از طریق نوآوری باعث افزایش مزیت رقابتی شرکت می¬شوند. همچنین نوآوری نیز به¬عنوان عاملی تعیین¬کننده در ایجاد و بهبود مزیت رقابتی شرکت¬ها محسوب می¬شود. مدیران شرکت¬های تولیدی می¬توانند با استفاده از منابع ناملموس خود همچون سرمایه فکری و مدیریت دانش، فناوری¬های نوآورانه و استراتژی تمایز مزیت رقابتی خود را بهبود ببخشند.
Company resources, especially intangible resources, play an important role in achieving competitive advantage and a better position of companies in the market. Therefore, the purpose of this research is to investigate the effect of intellectual capital, knowledge management, innovation and differentiation strategy on competitive advantage in Iran's listed and non-listed manufacturing companies. In addition, the point of view of resource orchestration has been used as the basic theory of the research. In this research, data was collected from 213 manufacturing companies that are members of the stock exchange and non-stock exchange through a questionnaire. The findings of the research showed that intellectual capital and knowledge management significantly improve the company's innovation and competitive advantage. In addition, intellectual capital and knowledge management increase the company's competitive advantage through innovation. Also, innovation is considered as a determining factor in creating and improving the competitive advantage of companies. Managers of manufacturing companies can improve their competitive advantage by using their intangible resources such as intellectual capital and knowledge management, innovative technologies and differentiation strategy.
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