شناسایی و اولویت بندی عوامل موثر بر تدوین خط مشی کارآفرینانه (مطالعه موردی: بانک سپه)
محورهای موضوعی : مدیریت صنعتیMohsen Daraei ghadikolaei 1 , Ali Mehdizadeh Ashrafi 2 , Toroj Mojibi Mikalaei 3 , Farshad Haj Alian 4
1 - 1. PhD Student in Public Administration, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran
2 - Department of Management,,Faculty of Humanities,,Islamic Azad University,Firoozkooh Branch, Firoozkooh , Iran
3 - Assistant Professor, Department of Management, Faculty of Management, Islamic Azad University, Firoozkooh Branch,
4 - 4. Associate Professor, Department of Management, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran.
کلید واژه: بانک سپه, تحلیل سلسله مراتبی فازی, عوامل خط مشی های کارآفرینی, خط مشی کارآفرینی,
چکیده مقاله :
امروزه کارآفرینی به عنوان موتور رشد و توسعه سازمانها و جوامع شناخته شده است، از اینرو سازمان ها موظفند خط مشی های گوناگونی را در راستای ایجاد، حمایت و توسعه کارآفرینی تدوین نمایند. در این پژوهش به شناسایی و اولویت بندی عوامل موثر تدوین خط مشی های کارآفرینانه در بانک سپه به عنوان قدیمی ترین و یکی از بانک های تجاری ایران پرداخته می شود. این تحقیق در دو مرحله کیفی و کمی انجام خواهد شد. به اینصورت که ابتدا با مطالعه کتابخانه ای انواع مدل های خط مشی با عوامل آن شناسایی خواهند شد. در ادامه از طریق مصاحبه با خبرگان بانکی و دانشگاهی در حوزه تدوین خط مشی گذاری، عوامل اصلی تدوین خط مشی گذاری در بانک سپه شناسایی و نهایی گردید. در ادامه از روش تحلیل سلسله مراتبی فازی (FAHP) به اولویت بندی مولفه ها و زیر مولفه ها در تدوین خط مشی کارآفرینانه پرداخته می شود، به طوریکه نتایج تحقیق حاکی از آن است که برای مولفه ها "فرآیند" و برای زیر مولفه ها "اطلاع رسانی" در اولویت اول قرار می گیرند.
Today, entrepreneurship is known as the engine of growth and development of organizations and societies, so organizations are required to develop various policies to create, support and develop entrepreneurship. In this research, the effective factors of formulating entrepreneurial policies in Sepah Bank as the oldest and one of the commercial banks in Iran are identified and prioritized. This research will be done in two qualitative and quantitative stages. In this way, first, by studying the library, various policy models with its factors will be identified. Then, through interviews with banking and academic experts in the field of policy development, the main factors of policy development in Sepah Bank were identified and finalized. In the following, the Fuzzy Hierarchical Analysis (FAHP) method prioritizes the components and sub-components in the formulation of entrepreneurial policy, so that the research results indicate that for the components "process" and for the sub-components "Information" are the first priority.
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