تبیین نقش نوآوری فن‌آورانه در موقعیت راهبردی سازمان (مورد مطالعه: شرکت فولاد مبارکه‌ی اصفهان)
محورهای موضوعی : مدیریت بارزرگانی- استراتژیک
منظر سبحانی مهر
1
,
محمد محمودی میمند
2
1 - دانشجوی دکترای گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - دانشیار گروه مدیریت، دانشگاه پیام نور، تهران، ایران (نويسنده مسئول)
کلید واژه: موقعیت راهبردی, نوآوری فن‌آورانه, راهبردهای تمایز, تمرکز, هزینه,
چکیده مقاله :
با توجه به پیشرفت روزافزون فن‌آوری‌های متنوع و اهمیت آن‌ها برای بقا و رقابت بین‌المللی شرکت‌ها در صنایع مختلف، تدوین و اجرای راهبردهای صحیح و متناسب هر سازمان با توجه به ظرفیت‌ها و توانمندی‌های فن‌آورانه‌ی ویژه‌ی آن بسیار حایز اهمیت است. هدف این تحقیق نیز، شناسایی و اولویت بندی مولفه‌های نوآوری فن‌آورانه و بررسی نقش آن‌ها در موقعیت راهبردی سازمان ها با رویکرد کمّی است. برای مطالعه حاضر، از روش تحقیق کمی (پرسشنامه) و ابزار مصاحبه به منظور استخراج بخشی از اطلاعات مورد نیاز استفاده گردید. جامعه‌ی آماری تحقیق، شرکت فولاد مبارکه‌ی اصفهان است و داده های تجربی با استفاده از مدل‌سازی معادلات ساختاری به وسیله نرم‌افزار لیزرل مورد تجزیه و تحلیل قرار گرفت. نتایج این تحقیق نشان می‌دهد که بین مولفه‌های نوآوری فن‌آورانه و موقعیت راهبردی سازمان روابط مثبت و معناداری وجود دارد. به عبارت دیگر، برای سیاست‌گذاری و بهبود عوامل نوآوری فن‌آورانه در سازمان‌ها می‌توان از راهبردهای متناسب با هریک از آن‌ها استفاده نمود. لذا، مجتمع فولاد مبارکه‌ی اصفهان به منظور کسب جایگاه رقابتی برتر باید عوامل نوآوری فن‌آورانه را به طورهمزمان با استفاده از راهبردهای درست و مناسب به کار گیرد و نوآور و پیشرو باشد. همچنین، مدلی برای بررسی رابطه بین مولفه ها ارایه گردید که با توجه به نتایج تحقیق تایید شد. براساس یافته-های این تحقیق، عوامل خروجی نوآوری فن‌آورانه نسبت به سایر مولفه‌ها کمترین اثرگذاری را بر راهبرد هزینه این شرکت دارد.
Considering the ever-increasing progress of various technologies and their importance for the survival and international competition of companies in various industries, it is very important to formulate and implement the correct and appropriate strategies of each organization according to its special technological capacities and capabilities. This study aims to identify the technological innovation components of the organization and examine their role in the strategic position of the organization. For the present study, quantitative research method (questionnaire) and interview tool were used in order to extract part of the required information. The statistical community of the research is the Esfahan's Mobarakeh Steel Company, and the experimental data were analyzed using structural equation modeling by Lisrel software. The results of this research show that there are positive and significant relationships between the components of technological innovation and the strategic position of the organization. In other words, for policymaking and improvement of technological innovation factors in organizations, appropriate strategies can be used for each of them. Therefore, in order to gain a superior competitive position, Esfahan's Mobarakeh Steel Complex must apply the factors of technological innovation at the same time using the right and appropriate strategies and be innovative and progressive. Also, a model was presented to investigate the relationship between the components, which was confirmed according to the research results. Based on the findings of this research, the output factors of technological innovation have the least effect on the cost strategy of this company compared to other components.
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