تبیین نقش نوآوری فن‌آورانه در موقعیت راهبردی سازمان (مورد مطالعه: شرکت فولاد مبارکه‌ی اصفهان)
الموضوعات :
منظر سبحانی مهر
1
,
محمد محمودی میمند
2
1 - دانشجوی دکترای گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - دانشیار گروه مدیریت، دانشگاه پیام نور، تهران، ایران (نويسنده مسئول)
الکلمات المفتاحية: موقعیت راهبردی, نوآوری فن‌آورانه, راهبردهای تمایز, تمرکز, هزینه,
ملخص المقالة :
با توجه به پیشرفت روزافزون فن‌آوری‌های متنوع و اهمیت آن‌ها برای بقا و رقابت بین‌المللی شرکت‌ها در صنایع مختلف، تدوین و اجرای راهبردهای صحیح و متناسب هر سازمان با توجه به ظرفیت‌ها و توانمندی‌های فن‌آورانه‌ی ویژه‌ی آن بسیار حایز اهمیت است. هدف این تحقیق نیز، شناسایی و اولویت بندی مولفه‌های نوآوری فن‌آورانه و بررسی نقش آن‌ها در موقعیت راهبردی سازمان ها با رویکرد کمّی است. برای مطالعه حاضر، از روش تحقیق کمی (پرسشنامه) و ابزار مصاحبه به منظور استخراج بخشی از اطلاعات مورد نیاز استفاده گردید. جامعه‌ی آماری تحقیق، شرکت فولاد مبارکه‌ی اصفهان است و داده های تجربی با استفاده از مدل‌سازی معادلات ساختاری به وسیله نرم‌افزار لیزرل مورد تجزیه و تحلیل قرار گرفت. نتایج این تحقیق نشان می‌دهد که بین مولفه‌های نوآوری فن‌آورانه و موقعیت راهبردی سازمان روابط مثبت و معناداری وجود دارد. به عبارت دیگر، برای سیاست‌گذاری و بهبود عوامل نوآوری فن‌آورانه در سازمان‌ها می‌توان از راهبردهای متناسب با هریک از آن‌ها استفاده نمود. لذا، مجتمع فولاد مبارکه‌ی اصفهان به منظور کسب جایگاه رقابتی برتر باید عوامل نوآوری فن‌آورانه را به طورهمزمان با استفاده از راهبردهای درست و مناسب به کار گیرد و نوآور و پیشرو باشد. همچنین، مدلی برای بررسی رابطه بین مولفه ها ارایه گردید که با توجه به نتایج تحقیق تایید شد. براساس یافته-های این تحقیق، عوامل خروجی نوآوری فن‌آورانه نسبت به سایر مولفه‌ها کمترین اثرگذاری را بر راهبرد هزینه این شرکت دارد.
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