Prioritization of the influential factors of corporate social responsibility in Iranian airline industry by CRITIC and COPRAS methods
محورهای موضوعی : Operation Research
مهدی فدایی
1
(Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran)
حامد غیب دوست
2
(دپارتمان مدیریت صنعتی، دانشگاه آزاد اسلامی واحد رشت، ایران)
کلید واژه: Iran, COPRAS, Critic, CSR, Airline industry,
چکیده مقاله :
Nowadays, corporate social responsibility (CSR) has a significant role in the airline industry. The purpose of the present paper is to prioritize the factors influencing CSR in the airline industry. The present study prioritizes the factors influencing CSR in Iran's airline industry by using criteria importance through inter-criteria correlation (CRITIC) and Complex proportional assessment (COPRAS) to find the best airline among five Iranian airlines in Iran in 2021. Factors influencing this study include 4 main criteria and 15 sub-criteria. The results show that energy consumption is the most influential factor among influence factors, and airline 3 obtained the first rank. The present study helps airline managers to improve the performance of CSR by influencing factors in the airline industry.
امروزه مسئولیت اجتماعی شرکتی (CSR) نقش مهمی در صنعت هواپیمایی دارد. هدف مقاله حاضر اولویت بندی عوامل مؤثر بر مسئولیت اجتماعی شرکتی (CSR) در صنعت هواپیمایی است. مطالعه حاضر با اولویت بندی عوامل موثر بر مسئولیت اجتماعی صنعت هواپیمایی ایران با استفاده از روش های (CRITIC) و (COPRAS) برای یافتن بهترین ایرلاین از بین پنج شرکت هواپیمایی ایران در سال 2021 انجام شد. معیار استفاده در حال حاضر پژوهشی که شامل 15 زیرمعیار است، نتایج نشان می‌دهد که مصرف انرژی بیشترین تأثیر را در بین عوامل تأثیرگذار دارد و شرکت هواپیمایی 3 رتبه اول را کسب کرده است. مطالعه حاضر به مدیران خطوط هوایی کمک می کند تا عملکرد CSR را با عوامل تأثیرگذار در صنعت هواپیمایی بهبود بخشند.
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