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List of Articles
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Open Access Article
1 - Investigating the Effect of Re-engineering the Organizational Structure on the Productivity of the Country's Customs
Reza Kasiri Mehran Mokhtari Behzad Farokhseresht Marziye Gorji poshtiUsing the correct organizational structure leads to a fundamental improvement in the organization's performance. Today, global competition has driven organizations to narrow and simplify, and many organizations have turned to process reengineering as a tool for radical MoreUsing the correct organizational structure leads to a fundamental improvement in the organization's performance. Today, global competition has driven organizations to narrow and simplify, and many organizations have turned to process reengineering as a tool for radical changes in the way their processes are implemented. Due to the high volume of trade and the increasing speed of trade transactions, it is also necessary to change the customs. The present study was conducted with the aim of investigating the effect of reengineering the organizational structure on the productivity of the country's businesses, which is descriptive-survey research based on the nature and method of data collection. In order to collect data from the questionnaire and to test the conceptual model of the study, PLS was used, which is a variance-oriented structural equation modeling technique that provides the possibility of examining the theory and metrics simultaneously. Finally, 15 hypotheses were examined, which show the effect of reengineering the organizational structure on the productivity of the country's customs. Manuscript profile -
Open Access Article
2 - Designing a Product Development Process Model in Gas Refining Companies Based on Grounded Theory
Hooman Keshavarzi Sayed Javad Iranban Moghadeseh MohammadianIn today's rapidly changing technological and competitive world, industrial companies must develop new products. In this regard, the aim of this research is to provide a new product development model suitable for the conditions of gas refining companies. This research h MoreIn today's rapidly changing technological and competitive world, industrial companies must develop new products. In this regard, the aim of this research is to provide a new product development model suitable for the conditions of gas refining companies. This research has used the foundational data theory approach. The statistical population of this research is managers, heads of departments, and experts of the studied refining companies. After conducting 20 semi-structured interviews with experts, this research has modeled the model of the product development process based on the qualitative research strategy and using MAXQDA software. The findings showed that the causal conditions of product development, including the pressures caused by system policies, customer-oriented attitude, and internal organizational factors, lead to product development management. Land conditions include financial-economic, political, legal, technical-technological, governance, and investment considerations. Also, the intervening conditions include infrastructure, management characteristics, employee characteristics, and organizational structure. The main phenomenon is product development. Also, the strategies include forming a product development team, sifting ideas, marketing research, market measurement, speeding up the process of idea to action, the feasibility of production preparations, preparation of production preparations, accurate creativity, and adaptation of strategy horizontally and vertically. Finally, the expected outcomes of product development management include the timely presence of the product in the market and increased sales and exports. Manuscript profile -
Open Access Article
3 - Evaluating the Effect of Organizational Factors on the Organizational Quality of the Fire Department of Tehran Municipality
Mohammad DerikvandThe present research was conducted with the aim of evaluating the impact of organizational factors and its role on the quality of the fire department of Tehran Municipality. This research is applied in terms of purpose and descriptive-correlation in terms of method. The MoreThe present research was conducted with the aim of evaluating the impact of organizational factors and its role on the quality of the fire department of Tehran Municipality. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of this research is made up of the employees of Tehran fire department in 1401, whose number is 5257, and they are working in 145 fire stations. Considering the size of the target population, Cochran sampling was used for sampling, and based on simple random sampling, 358 firefighters were selected as a sample. In order to collect data, a researcher-made questionnaire on performance and organizational influencing factors was implemented on the subjects. The reliability of the questionnaires is 0.741 and 0.863, respectively, and their validity has been proven by experts. SPSS and Smart PLS statistical software were used for data analysis. The findings of the research showed that the variables of adaptability, leadership and mission of the organization have a positive effect on the performance of employees; But the factor of communication with stakeholders does not affect the performance of employees. The most effective factor in the implementation of organizational quality is the staff factor. Manuscript profile -
Open Access Article
4 - Providing a Structural Model of Impulse Buying Themes with the Approach of Consumer Personality Traits (Interpretive Structural Modeling)
Raheleh Ansari Seyyed Hassan Hatami-Nasab Shahnaz NayebzadehThe present study was conducted with the aim of identifying impulse buying behavior as an abnormality of buying behavior and its relationship with the consumer's personality characteristics. The research method is mixed and practical in terms of purpose. In order to che MoreThe present study was conducted with the aim of identifying impulse buying behavior as an abnormality of buying behavior and its relationship with the consumer's personality characteristics. The research method is mixed and practical in terms of purpose. In order to check the hypotheses of the model, an in-depth interview with a targeted sample of 23 women from Persian Gulf countries (Iran, Oman, Kuwait, UAE) involved with impulse buying disorder according to RFM scores and Barat 11 scale was used. Using Nvivo 10 software, the components and relationships of the model were extracted by thematic analysis method. Then, the evaluation of the model was done by means of interpretative structural modeling among a sample of 13 people of marketing and consumer behavior experts. After analyzing the data, the findings have led to the discovery of the face-to-face component, self-talk, Clayton's message, and purchasing capacity as new themes. The variables of buying pleasure, emotions, and usefulness were confirmed by past studies. The combination of marketing and marketing is effective in increasing the probability of the phenomenon being exposed to stimuli. Lack of self-control and situational factors also appear as effective variables between intention and behavior. Behavioral consequences for two parts of practical reactions and emotional consequences were also developed. According to experts, interpretive structural modeling has proven the effect of variables of external stimuli, marketing mix and situational factors more than other variables. Manuscript profile -
Open Access Article
5 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
Seyed akbar Manjegani Amir Ghafourian Shagerdi Golnar Shojaei BaghiniThe main goal of this research is to present the integrated social marketing communication model of the country's tax affairs organization. The current research is a qualitative research in terms of practical purpose and in terms of nature and method, using content anal MoreThe main goal of this research is to present the integrated social marketing communication model of the country's tax affairs organization. The current research is a qualitative research in terms of practical purpose and in terms of nature and method, using content analysis strategy, which aims to discover and identify variables, their relationships and the quality of social marketing integrated communication issues in the country's tax organization. The statistical population of the research is tax experts, trade unions, and social affairs, who were selected by non-probability and snowball sampling method, a total of 12 people until the theoretical adequacy of the data was reached. The data was collected through semi-structured interviews. In order to obtain the reliability and validity of the data, the method of reviewing and checking the opinion of the participants was used. Interview analysis and coding were also used to analyze the data. The results showed that the criteria of integrated social marketing communication in the country's tax affairs organization include social capital (reduction of tax evasion, social trust, reduction of unemployment rate), social responsibility (economic needs, compliance with laws, business ethics, humanitarian responsibilities), value functional (service quality, service delivery, standards, order in service), promotional marketing mix (public relations, direct marketing, personal selling, non-verbal advertising), people's resources (cooperation, motivation, tolerance) and organization's resources (performance quality, quality technical, communication quality). Manuscript profile -
Open Access Article
6 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari MalekabadThe purpose of this research was to investigate the effect of integrated marketing communications on financial performance and market performance through the mediating role of customer performance. This research is applied in terms of purpose and survey in terms of meth MoreThe purpose of this research was to investigate the effect of integrated marketing communications on financial performance and market performance through the mediating role of customer performance. This research is applied in terms of purpose and survey in terms of method. The statistical population of the research is the managers of food industry companies located in the industrial towns of Mashhad, whose number is 340 active managers. Based on Morgan's table, 181 samples have been considered available by sampling method. The data collection tool was the questionnaire of Batukaya, Lyonch and Arslon (2021). In order to measure face validity from the point of view of experts, convergent and divergent validity and factor analysis have been used. Cronbach's alpha and composite reliability were used to measure reliability. The total Cronbach's alpha was estimated at 0.931, which is within the acceptable range. Data analysis was done by structural equation modeling method and SmartPLS3 software. The results showed that integrated marketing communication has a positive and significant effect on market performance, customer performance, and financial performance of the company. In addition, the effect of integrated marketing communication through the mediating role of customer performance on financial performance and market performance has also been reported to be positive and significant. Also, customer performance has had a positive and significant effect on market performance and financial performance. Manuscript profile -
Open Access Article
7 - Investigating Managerial Myopia on Micromanagement and Analyzing the Mediating Role of Managers' Behavioral Tendencies (Case Study: Lorestan Province Government Organization)
Ali Shariatnejad Rezvan MennatiThe present study was conducted with the aim of investigating the effect of managerial myopia on the micromanagement, with the mediating role of behavioral biases. This research is based on practical purpose and descriptive-survey in terms of method. The statistical pop MoreThe present study was conducted with the aim of investigating the effect of managerial myopia on the micromanagement, with the mediating role of behavioral biases. This research is based on practical purpose and descriptive-survey in terms of method. The statistical population of the research is the government organizations of Lorestan province. Considering that the size of the statistical population is limited and specific, Cochran's sampling formula was used to determine the sample size, and at the 95% confidence level, the sample size was 384 people and were selected by available sampling method. In the current research, standard questionnaires were used to collect data, and their validity and reliability were confirmed by content validity method and Cronbach's alpha. Structural equation modeling and PLS software were used to test hypotheses and analyze data. The findings of the research show that managerial myopia has a positive and significant effect on the micromanagement of government organizations. Also, the findings show that managerial myopia has a positive and significant effect on the behavioral tendencies of government organizations. Manuscript profile
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