List of Articles

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  1 - Presenting a model and factor analysis of the quality of working life of employees based on generational differences in Maskan Bank
  sanjar salajeghe sara gholamrezaei اکبر نظری رستم پوررشیدی
  https://doi.org/10.82107/jpsm.2025.928171
• Open Access Article
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  2 - Investigating factors affecting the longevity of human resources in the banking industry (case study of employees of Tejarat Bank branches in Tehran)
  mohammad hossein taheri
  https://doi.org/10.82107/jpsm.2025.1103787
• Open Access Article
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  3 - The effect of customer loyalty in electronic sales with the mediating role of branding, the relationship of electronic recommendation advertising on customers' purchase motivation with the mediating role of digital goods customers' knowledge in using the Internet
  Nooshin sadat Sedighi abbass zamani
  https://doi.org/10.82107/jpsm.2025.1120589
• Open Access Article
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  4 - Designing the model of the interpretive structure of the charitable marketing model with the approach of ethics and responsibility
  Bahar BraKhas Mohammad mahdi parhizgar mohammad nasrollahniya
  https://doi.org/10.82107/jpsm.2025.1186612
• Open Access Article
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  5 - The role of customer orientation on brand loyalty by considering the role of customer perception quality of branches of National Bank of Mako Azad region
  mahsa dehgani Tajaddin Eram Siamak Kazemzadeh
  https://doi.org/10.82107/jpsm
• Open Access Article
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  6 - Identifying Entrepreneurial Marketing Drivers in Technology-Based Startups in the Service Sector Using Meta-Synthesis Method
  amir ebrahimpour sahar sepidian
  https://doi.org/10.82107/jpsm.2025.1191523
• Open Access Article
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  7 - Scientific mapping of customer experience in the capital market during the COVID-19 pandemic
  Bibi Malihe Mahdizadeh Seyed Hamid Khodadad Hosseini Hamed Nazarpour Kashani
  https://doi.org/10.82107/jpsm.2025.1197286