List of Articles

• Open Access Article
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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  • Full-Text
  
  2 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
  farinoosh lazar Reza Kiani
• Open Access Article
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  3 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  4 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
  Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad
• Open Access Article
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  5 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
  Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی
• Open Access Article
  • Abstract Page
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  6 - Analyzing the mediating role of job satisfaction in the relationship between organizational learning culture and the intention to leave the job and in-role behavior
  roohallah samiee